Yekst’s goal is to give customers control over location data through what3words

Yekst's goal is to give customers control over location data through what3words

Duncan is an award-winning editor with over 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


The online brand management expert, Yext, has partnered with what3words, a geocode system designed to detect any location with a resolution of almost a meter.

Through partnerships, businesses can more easily point their customers to any specific location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung marks a three-meter square on Primrose Hill with a panoramic view of London. Yext customers who install the what3words app will automatically add a what3words address to each of their locations and will be able to sync this new information across the Yext publisher network.

Fernando Oliveira, VP of data and product partnerships at Yxt, says: “A traditional street address will not always lead you to the front door of a location, and business owners will often drop a map pin in the center of a building’s physical footprint and call it. One day.

“With What3words, Yext customers can now tell users exactly where they want to go in the easiest way possible. This level of detail will help businesses dramatically enhance the navigational experience and differentiate brands across a growing digital landscape. “

Yekst syncs important business information to over 100 million listings and pushes one billion updates a year across the industry’s largest network of direct integration partners, including platforms such as Google, Amazon Alexa, Apple Maps, Facebook and many more. Adding support for What3words is the latest example of continued innovation that has led Yekst to the top of the G2’s local listing management division for seven consecutive quarters.

Chris Sheldrick, co-founder and CEO of What3words, said: “We are proud to be integrated with a platform that has been at the forefront of local listing for over a decade.

“With Yext, we can expand the reach of our conversion technology and provide precise address information to thousands of businesses worldwide.”

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Geolocation, what3words, Yext

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