What it takes to be different with your email marketing strategy

Recent data shows that email marketing sits comfortably as a channel of choice for consumers in the UK seeking offers, content, incentives and rewards from brands.

In fact, when it comes to driving sales, up to 128% of email bits in the UK deliver social and display ads, which is 20% more than global consumers, 57% more than in France, and more than twice as much as in Spain (62%). See who gets it right and what criteria are considered important for a successful email marketing campaign.

Email marketing reigns supreme

According to Forrester Wave 6: Email Marketing Service Provider According to the Q1 2022 report, the seven key criteria for effective email marketing are dynamic content, privacy, security, distributed business model support, full-service support, globalization and product vision.

Indeed, the report identifies Cheetah Digital, a cross-channel relationship management solution provider for modern marketing. The highest score possible These cover seven key criteria. It noted that the Cheetah Digital Platform was designed to address global marketers’ problems, not just offer a suite of functionality.

View your current offers, strategies and market presence

To add some context, this year’s report evaluates 13 email marketing service providers based on 24 criteria, divided into three categories – current offer, strategy and market presence.

In today’s highly fragmented marketing ecosystem, big retailers, banks and hotel chains want to market a wide range of relationships, not just email or mobile messaging, says Tim Glomb, VP of content cheetah digital.

“Email marketing is more relevant than ever, but only when implemented properly on a secure infrastructure,” he explains. “We position our overall value, product strategy and workflow as value creation through the key steps of a customer’s brand relationship: acquisition, engagement and loyalty.”

Who is it?

For example, when working with American Airlines, the company saw a 50% email opening rate and an 84% completion rate (experience using the Chita Digital Customer Engagement Suite).

“We have a great relationship with Cheetah and we have been on the messaging platform for some time. So it was a good opportunity for us to see what else is in the customer engagement suite from Cheetah, ”said Ein Lomars, Senior Manager, Marketing Commerce Planning and Owned Channel, American Airlines.

About Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for modern marketers. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies that are underpinned by an engagement data platform that can scale to meet the changing needs of today’s consumers. Many of the world’s best brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma, rely on Cheetah Digital to help them drive revenue, build lasting customer relationships, and provide a unique value exchange throughout the customer’s life cycle. To learn more, visit www.cheetahdigital.com.

Tags: Email marketing

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