Duncan is an award-winning editor with more than 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited a variety of technology and digital marketing publications, including Computer Business Review, TechweekEurope, Figaro Digital, Digit and Marketing Gazette.
Vodafone has partnered with Snapchat, the official connectivity partner of The Wimbledon Championships, a new augmented reality experience that invites Snapchatters to take their place on Center Court and join the tournament like never before.
As part of Vodafone’s #FeelTheConnection summer campaign, which focuses on bringing different Wimbledon experiences to fans using connectivity, AR activation features British tennis sensation Emma Radukanu and takes Snapchatters to Center Court via 5G and Vodafone.
The activation supports Vodafone’s long-standing partnership with one of Z’s most iconic icons, teen tennis sensation Emma. Earlier this year, as part of Vodafone’s ambition, Emma was announced as the brand’s grassroots tennis ambassador to inspire young people to pick a racket, be healthy and try tennis as their next sport.
Snapchat Camera Carousel will serve Snapchatters with AR lens.
Once activated, Snapchatters receive a video call from Emma Radukanu congratulating them on their win at Wimbledon 2022, cheering in the background, and Snapchatter’s name on a Vodafone placard.
As they turn the camera, Snapchatters will find themselves immersed in Wimbledon’s famous Center Court.
Snapchatters are then invited to the “Strike a Pose” outfit with Wimbledon champions costumes with Vodafone brand costumes to share photos with their friends. The AR lens will air on June 24 and will run throughout the Wimbledon tournament.
Jordan Stone, head of social media and content, Vodafone UK, said: “We are delighted to be partnering with Snapchat to showcase how our connection can bring tennis fans straight to Wimbledon. This activation gives Snapchatters the ultimate way to enjoy the championship this summer and even ‘win’ the tournament. As Official Connectivity Partners, we are thrilled to see this innovation and the potential of AR to bring people closer to action. ”
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