Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for creating creative teams and connecting them with brands and companies worldwide.
The platform uses proprietary technology, Creative Genome, to build teams from an exclusive group of creative talent. These teams will be curated and combined to support brands and companies in specific projects and campaigns.
The world of advertising has changed dramatically in the last few decades. The emergence of new digital platforms, media fragmentation, the rise of tech giants, e-commerce and science-based marketing have all dramatically affected the relationship between brands and companies. This has now influenced the way creatives work for agencies that ultimately influence the results of marketing and advertising campaigns. Clients, creatives and companies are now looking for better ways to work.
Amir Guy, general manager of Together, said: “Long before the epidemic, our industry was stuck in a quagmire, slowly suffocating the creative energy and ambition that once defined our industry.
“The Agency-of-Record (AOR) model, based on thick holders, swollen head counts, overheads and complex processes, is not meeting the needs of today’s clients. Clients need less and much more for speed. Trying to meet these needs without changing the complexities of our industry results in broken spirits, lack of courage, lack of excitement, and short-termism. We have lost our creative icons, our magicians, our storytellers. Creatives were expelled from our industry, and clients are now looking for them elsewhere. The last two years have taught our clients that they can find creativity elsewhere and create promotions better and faster. ”
Micha Kaufman, CEO of Fiber, said: “As new and important marketing channels continue to dominate the industry, brands are once again thinking of ways to maximize creative output.
“Togetherr is a platform aimed at enabling and accelerating new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things are done forever, you realize that global talent can be found everywhere. You also see that diversity, which is so essential to creativity, is really possible when you move out of the old building. -I need an easy way to grow them on a project basis. “
Build together based on Fiverr’s long-established mission to revolutionize how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses state-of-the-art AI engine driven technology to help leading brands engage and manage teams of top-level independent creatives to meet their project goals.
Togetherr verifies talent manually and with the powerful technology of the creative genome – so that clients have access to the best and brightest in the industry. The platform’s creators have won awards, worked on campaigns for the world’s top brands, agencies like Nike, Coca-Cola, HBO, Apple and Netflix, and won praise from their colleagues, clients and colleagues. Similarly, all of these data points are collected by Creative Genome so that brands can combine top teams to ensure they work with the most optimized teams possible, something no other organization in the world can offer.
Togetherr is flipping the agency model over his head. Brands will no longer be bound by bureaucracy, agency-of-record and lengthy RFP processes to enliven the campaign. With Togetherr, the platform receives briefs from clients, and the powerful AI engine will create a team specifically curated for that particular project. They get access to world-class talent at the click of a button – to enhance the capabilities of their in-house creative teams – a place we see many brands create – or to create a completely freelance creative team or test new approaches to provide new ideas.
Togetherr has been formed along with an advisory board including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Maryam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and many more.
Greg Han, co-founder and COO of Mischief & Together, says: “In my mind, size and scale are not the key to success, but talent, perseverance and passion are the ultimate key to unlocking creative success.
“I have worked with big agencies and small companies and set up a small boutique agency that works differently. There is no right or wrong way to unlock creativity, however, by keeping talent and ideas on profit, you take the pressure off and pave the way for beautiful, bold and varied ideas. Togetherr aims to use technology to unlock human creativity and put talent first. I am thrilled to be a part of building this incredible platform and I am excited to explore its potential. “
The platform currently has more than 1,100 creative and advertising industry leaders, as well as 30 micro-independent organizations. Campaigns and projects start at an average price of $ 50K and go up from there.
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