Advertising, Marketing & Media

5 steps to increase business resilience through data maturation

The role of data in empowering business leaders to make better-informed decisions is apparently growing.

But, as the world economy becomes increasingly complex and volatile, more and more digitally mature companies are proving to be resilient to economic shocks.

In 2021, Danny L. Id, North America director of digital analytics software firm Adverity, conducted a study on the subject. His research examines the strategies and tactics of 10 companies that have enabled them to be more data-driven and looked at their performance during two recent recessions: the Great Recession of 2008 and the Great Lockdown of 2020.

El-Id's research shows that there is a strong link between data maturity and the resilience of economic shocks. He further emphasized that there are five major indicators of data maturity.

What is data maturity?

In terms of what is meant by data driven, it refers to a mindset and culture among companies to consider or make decisions based on data and allows algorithms to make the necessary predictions based on data rims for a certain amount of time. And to make judgments by believing those algorithms, then to apply judgments to recommendations that people make predictions or data disclosures.

Data maturation or digital maturation refers to a scale or a kind of benchmark where companies are able to determine what is sitting on the data maturation scale.

El-Id says: "So you have an early stage of data maturity, which is new, and basically your data sits in a silo in an organization where no data company talks to each other. So IT has its own data that they process, sell. And marketing can be theirs, operations can be theirs. And often in new data mature companies, they're not really connected.

“Then the next step is an emerging data maturation process where some data starts talking to each other. So maybe your sales and marketing can start talking to your operational data, but it's still isolated.

“Then you are connected and have many moments. So really connected where you start to do more integration across the organization. You are able to get a complete picture of all the data passed through the company. And then many moments actually mean being able to pass the estimates or predict the result based on the complete data point of the signal.

“Telcos do a good job at this, because they only get through their customers, the hardware they have and all the different wireless stations. So they go through all that data and they can consider things like weather data. They can consider many different signals. And when a company reaches that stage, they can make really impressive and accurate predictions based on behavior and geography, and from there it starts to become really strong. So when we talk about data-driven culture and data maturity, it's a bit of a scaled-down approach. "

5 major indicators of data maturity

1. Culture and leadership

Creating a data-driven culture requires an organization's leadership team to adapt its business model to how it thinks about data. Executives must decide that turning data into an asset is a top priority, and formalize the inclusion of a Chief Data Officer (CDO) in their position to help centralize and expand the role of data across business strategies.

El-Eid says: “I have interviewed many companies in different industries, at different levels of maturity, at different levels of classification.

“Leaders who valued and actually invested more and realized the benefits of being data driven were actually more successful because of the data driven mindset. Many companies are clustered in emerging and connected stages, and many companies, especially at the top, may overestimate how data driven they are.

“But as you go down the stairs, you will see that it is less and less accurate. But those who were using the technology had a really deep idea, investing in both the hard IT factor and the soft factor. And it was a clear picture of how it spread throughout the organization. These companies have been more successful.

"And again, these would mean that you have to spend for these processes." At Telco you have a tendency to have senior executives who are quite technical. And have their fingers on the pulse. Concerning how data is being used at all levels of the organization, however, those that were emerging in newer and newer stages - I'm referring to some companies in the travel industry and hospitality, for example - they overestimate the trends in how they operate information. It's much more silent and isolated than they actually claim. "

2. Develop DataOps

A company cannot be data-driven if it does not focus on creating technology stacks to enable it.

And to turn data into an asset, a company needs to audit both structural and unorganized data before investing in a robust digital infrastructure to process it.

El-Eid says: “Dataps are an issue that companies are increasingly focusing on. When I started writing about it, for my thesis, it wasn't something that was commonly known, or a word used in an organization. You have DevOps. That's what usually falls under it. But DataOps has a wider impact with understanding the workflow and how architecture and design of data pipelines within organizations. This is part of building an infrastructure so you can start integrating all your data.

“So it’s an increasingly effective guideline that companies are starting to hire. When they start assigning or adding CDOs with their rankings, and C suites and boardrooms, in general, it falls under its command to make the data truly effective so that it becomes an asset within an organization and not just, let's say. , Insights, or statistics. Turning data into a real asset with a dollar value is essentially its outcome and purpose. "

3. Data and technology investment

To ensure a strong data architecture, companies need to prioritize investment in data and technology. After the Great Depression, JP Morgan's total annual spending on technology rose to $ 8.5bn in 2011; That same year, it was estimated that hedge funds would spend an additional $ 2.09 billion on IT.

El-Eid says: “Based on my research, most companies have not been successful in digital conversion and IT investment. They have not created the culture necessary to be able to take advantage of technology. They did not properly create a roadmap or infrastructure to get the most out of it.

“So they start throwing money, let's say, big names, because they hear Salesforce, or they hear IBM or SAP and they throw a lot of money at these companies. But then, basically, we always hear that transfer or transformation never ends. It is definitely an ongoing work. But you have to have a specific milestone and be able to map it. So that you can evaluate your ROI from it. And a lot of the companies I've talked to - I think it didn't deliver about 70% of the expected returns and they blame technology. "

4. Upskilling

Several studies have found that the main internal barriers to enabling a data-driven workforce are gaps in culture and talent skills. In his third annual CDO survey, Gartner found that "poor data literacy" was the second biggest obstacle to success, ahead of the "culture challenge to adapt to change".

El-Eid says: “Imagine the need to go deeper into understanding how a data architecture is built, how different ends communicate with each other, where to go and how to get the data needed to be able to make certain decisions. Companies will either rely solely on the IT department, and this creates a huge hurdle, because you have all the people in different departments. They don’t want to deal with it, or they don’t have the skills. So they will funnel everything in the IT department. And that's going to create a huge barrier, and then move nothing.

"That's why companies need to upgrade or re-scale their workforce so that their data literacy is spread across the organization." So that someone, if they need to, can go and source the information they need. So they are familiar with being able to deal with the necessary platforms.

“And it takes a lot of effort, especially in large companies, to re-engineer everyone or get them to adopt a new platform. Most people do not want to learn anything new. So that part is really generating a lot of delays. It's the human side. And so we often hear in their own company blaming the seller or the technology instead of looking at the human side of it that they didn't succeed. "

5. Automation

Another reason to evaluate a company's digital maturity is its ability to effectively manage automation. A company is in a strong position to use automation when it achieves satisfactory levels across key pillars like people, processes, technology and data. In general, the main goal is to reduce costs and improve performance.

El-Eid says: “Not all processes and works and organizations will benefit from our automation. It is not always the solution to the problem. Not always trying to automate everything fixes the underlying issues that may be there. So since companies have a broad spectrum for automating specific tasks, we will see that these will benefit the most from digital and data investments.

"It really refers to how prone a company is to be able to automate certain processes and tasks versus those that may not be needed. No need to automate. "

Danny L-Eid will take part in a panel discussion on June 23 at the DMWF. 'We've all got modern technology but we're still not data-driven - who's to blame?' In the discussion of the title:

  • What problems can technology solve (and what problems can't it)?
  • What does data-driven culture mean and why is it important?
  • Rent or high efficiency? What role do employees play in getting the most out of data?

Tags: Adversity, data, data maturity

Advertising, Marketing & Media

The common problem of people with Facebook

By Will Corey On June 10, 2022 Advertising, business, online advertising, small business

Facebook is undoubtedly our biggest and most popular social media platform today. Since its launch in 2004, the app has achieved a total of 2.93 billion users out of a global population of 7.7 billion. The numbers are amazing. Despite the extensive take-off and significant development of Facebook, however, there is a fair share of flaws in the interaction platform, with technical flaws being one of them. Facebook users have reported a number of issues with their experience with the platform. While companies have actively worked to address these issues, most of them are repetitive and annoying. From errors to low-quality memes, targeted ads and annoying posts, there are a lot of mistakes on Facebook.

Five common problems Facebook users face.

Have you ever logged in to Facebook just to restart the app automatically or try viewing posts and a censorship prompt has arrived? It happens. Like many other platforms, Facebook has a number of snags, most of which are undetectable until they hit you. However, before you worry, you must know that most of these issues are not out of the ordinary - they are quite standard, and you can work around them efficiently without Facebook Live Chat support. We've broken down five Facebook-related issues that you might feel as a user

Pname Com Facebook Orca Error

One of the problems that Android users often encounter when logging in to their Facebook account is the Pname Facebook Orca error. It comes in a folder containing three subfolders that store information like messages, pictures, videos, emoticons and media from the app. The error displays a "Facebook has stopped working" text from time to time, or worse, the app is automatically restarted. Sounds familiar? Deleting this folder may result in potential data loss from the app, so you need to be careful with it.

Account flagged

The digitalization of the business world has led to the need for an online presence for business owners. Since Facebook is a leading social interaction platform, most users use it to market their products and services. While this is an effective way to increase sales and improve client interaction, it does put the account at risk of flagging. Facebook admins are on the radar for proxy usage and inappropriate image issues which will translate to flag down various business pages, especially entertainment pages.

Censorship

Organizations, governments and networks are known to impose censorship by restricting users' access to leading social media platforms. These restrictions are often based on IP addresses that prevent local users and visitors from a specific region from accessing the specified sites. While this is a point of frustration, anyone using a VPN to unlock their Facebook access can quickly work your way around it. The VPN will mask your original address by rerooting it to a safe place without any censorship system - this is effortless.

Targeted ads

Like most social media platforms, Facebook makes most of its revenue from advertising, and for this approach to be practical, it needs to be relevant. As such, the Facebook marketing team spends most of its time tracking and analyzing your browsing habits to develop personalized ads that will stimulate an interaction. This strategy is helpful when you want to buy a product or service through Facebook; However, if you're only trying to connect with friends and family, the ads can become quite annoying. Luckily for you, though, you can opt out of targeted ads through your Facebook account settings and the privacy interface shown on the left sidebar. Alternatively, you can select the categories of interest for customized ads.

Additional posts

There are days when it takes twenty minutes to scroll through your feed to get to the post of your interest. Often you'll see thousands of unnecessary political rot from your college friends, endless pet posts from your aunt, and some grammatically incorrect obscure JPEGs from your coworkers before you get updates on your favorite store. We're all there, our friends are hesitant to befriend us, and thanks to Facebook's fast-changing algorithms and enthusiastic users who can't help posting them. There is nothing new to see here.

Unwrapping the wrapper

Nothing is perfect, not even Facebook. Since it is a leading social media platform with lots of traffic, a few hurdles are expected. However, you will be happy to know that most of these major problems of Facebook are quite easy to solve; Thanks to Google and YouTube tutorials, anyone can easily filter additional posts and ads from feeds with just a few clicks. For more complex issues, Facebook support isn't always willing to lend a helping hand, so all in all, you're always ready or just a few steps away from an error-free Facebook experience.

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Advertising, Marketing & Media

Marketing Trends The most effective way to stay on top of new marketing blogs

By Will Corey On June 9, 2022 In advertising, the best advertising stories, business, marketing, media

An effective way to stay on top of marketing trends

Companies that do not appeal to the interests of consumers are smartly leading themselves into ambiguity. If their voices are not loud and distinctive, people may question their relevance.

Not every business is willing to adapt to the current system of work. Some companies will choose to work in a more traditional way. However, digital marketing provides measurable results for British companies and it must be optimized for its maximum potential in your company.

Monitoring trends is a big part of getting the most out of your digital marketing. Both technology and consumer interests are always changing. If you fail to keep up with each shift, your company may soon fall behind. How can you effectively keep track of marketing trends? Read on for some tips.

Sign up for a newsletter

Many people will return to the blog for the latest information on topics of interest. Although this is a difficult strategy, manually inputting a URL, site name or search term is not always a bulletproof plan. After all, you can always forget or input a search that doesn't give the best results possible.

Once you've found a reliable marketing blog, you should consider signing up for their newsletter. They will then email you blog posts or site updates which is a great consequence. This service is usually free and completely optional, which means you can opt in and out at your leisure.

Sign up for newsletters from multiple blog sites. Cast a wide net, and you'll be the recipient of a variety of news and updates in the marketing world. There is nothing to lose but nothing to gain.

Remember, some outlets are claiming that 'we are all digital marketers now', and although this is not literally true, more voices are being added to the discussion all the time. You can expect to expand your own using only credible and influential source words.

Enroll in a course

There are many online business courses available. There are some shortcomings. Others provide longer and more original insights and important qualifications.

For example, you could start a Masters in Marketing on the campus of Sterling University. If you study an MSC in marketing with them, you can gain a practical and theoretical understanding of the sector. Current business trends include multi-channel marketing, brand identity building and sport marketing. Extensive material is covered here, and what you learn will boost your career prospects.

Remember that it is not too late to return to your education. You can choose to study part-time and full course for more than two years instead of one, enabling you to schedule your studies in addition to your professional obligations. It is important to have an open mind in all aspects of marketing, and higher education can encourage that mindset.

The marketing trend is not just towards consumers. Company attitudes change, and internal activities develop. Working with every radical marketing change can help you ensure your persistence takes precedence and hold it. Your perception of marketing should not be distorted by all the growth, and high-quality education can help you base your vision and stay true to what you know at each stage of change.

Monitor competitors

Most companies will employ digital marketing strategies. There will be subtle differences between them, which means it may be worthwhile to observe them individually and closely.

There are many routes to explore here. You should:

  • See which keywords your competitors use and where they rank. Many tools give you this insight for paid and organic search.
  • Browse your competitors' social media pages. How do they communicate with customers? What kind of information do they share
  • Check your competitors' websites to see what kind of content they are posting and which segment has the most interest and shares. Use Google Alerts to regularly check for new content.

Most digital marketing comes down to beating competitors in their own game instead of trying to start your own. Analyze their behavior closely and try to orchestrate something similarly successful.

Also note the examples of failure. After all, not every digital marketing strategy can lead to great success, and even large companies can sometimes suffer losses. Think of these illustrations as warning stories and revolve around them in your strategies.

Use digital surveys / polls

If you are unsure if your digital marketing is relevant to your audience, you can always ask for feedback. Online surveys and polls are a great way to combine different responses and data.

Which population of customers responds the most to your polls and surveys? Did they reach you through 'on-trend' digital marketing channels that you tried to optimize? The answers to these queries can give you a rough idea of ​​whether you are involved with the trends in the best fashion.

It's worth voting for any marketing staff you may have. Do they think the company is performing well in trend monitoring? Can they suggest improvements? What tools can they recommend to help monitor trends? Tapping into their thinking and knowledge can be helpful for success.

Try to use a consistent template when conducting polls and surveys. Organizing feedback will be much easier if you want to do it. It may inform participants that they are involved in a more formal process and may force them to give more detailed answers.

Outsourced Digital Marketing

Depending on the nature of your role and how you structure who is in your paycheck, it may not be possible to observe 24/7 digital marketing trends. Alternatively, you can let things go but decide if you want someone more efficient to take care of these things.

In this situation, you can always consider outsourcing the monitoring of digital marketing trends to an expert in this field. Dedicated marketing companies will not only keep up with the latest trends but also anticipate them ahead of time. They will guide you in implementing some marketing strategies as per the recent progress.

Some companies need more digital marketing than others, depending on their sector, size and the success of marketing elsewhere. There are many situations where hiring a full-time market expert to monitor trends throughout the day is not an affordable or otherwise effective solution. While monitoring trends is useful but not too important, outsourcing those needs can save time and balance.

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Advertising, Marketing & Media

Slides in the advertising industry with Fiverr Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for creating creative teams and connecting them with brands and companies worldwide.

The platform uses proprietary technology, Creative Genome, to build teams from an exclusive group of creative talent. These teams will be curated and combined to support brands and companies in specific projects and campaigns.

The world of advertising has changed dramatically in the last few decades. The emergence of new digital platforms, media fragmentation, the rise of tech giants, e-commerce and science-based marketing have all dramatically affected the relationship between brands and companies. This has now influenced the way creatives work for agencies that ultimately influence the results of marketing and advertising campaigns. Clients, creatives and companies are now looking for better ways to work.

Amir Guy, general manager of Together, said: “Long before the epidemic, our industry was stuck in a quagmire, slowly suffocating the creative energy and ambition that once defined our industry.

“The Agency-of-Record (AOR) model, based on thick holders, swollen head counts, overheads and complex processes, is not meeting the needs of today's clients. Clients need less and much more for speed. Trying to meet these needs without changing the complexities of our industry results in broken spirits, lack of courage, lack of excitement, and short-termism. We have lost our creative icons, our magicians, our storytellers. Creatives were expelled from our industry, and clients are now looking for them elsewhere. The last two years have taught our clients that they can find creativity elsewhere and create promotions better and faster. ”

Micha Kaufman, CEO of Fiber, said: "As new and important marketing channels continue to dominate the industry, brands are once again thinking of ways to maximize creative output.

"Togetherr is a platform aimed at enabling and accelerating new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things are done forever, you realize that global talent can be found everywhere. You also see that diversity, which is so essential to creativity, is really possible when you move out of the old building. -I need an easy way to grow them on a project basis. "

Build together based on Fiverr's long-established mission to revolutionize how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses state-of-the-art AI engine driven technology to help leading brands engage and manage teams of top-level independent creatives to meet their project goals.

Togetherr verifies talent manually and with the powerful technology of the creative genome - so that clients have access to the best and brightest in the industry. The platform's creators have won awards, worked on campaigns for the world's top brands, agencies like Nike, Coca-Cola, HBO, Apple and Netflix, and won praise from their colleagues, clients and colleagues. Similarly, all of these data points are collected by Creative Genome so that brands can combine top teams to ensure they work with the most optimized teams possible, something no other organization in the world can offer.

Togetherr is flipping the agency model over his head. Brands will no longer be bound by bureaucracy, agency-of-record and lengthy RFP processes to enliven the campaign. With Togetherr, the platform receives briefs from clients, and the powerful AI engine will create a team specifically curated for that particular project. They get access to world-class talent at the click of a button - to enhance the capabilities of their in-house creative teams - a place we see many brands create - or to create a completely freelance creative team or test new approaches to provide new ideas.

Togetherr has been formed along with an advisory board including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Maryam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and many more.

Greg Han, co-founder and COO of Mischief & Together, says: "In my mind, size and scale are not the key to success, but talent, perseverance and passion are the ultimate key to unlocking creative success.

"I have worked with big agencies and small companies and set up a small boutique agency that works differently. There is no right or wrong way to unlock creativity, however, by keeping talent and ideas on profit, you take the pressure off and pave the way for beautiful, bold and varied ideas. Togetherr aims to use technology to unlock human creativity and put talent first. I am thrilled to be a part of building this incredible platform and I am excited to explore its potential. "

The platform currently has more than 1,100 creative and advertising industry leaders, as well as 30 micro-independent organizations. Campaigns and projects start at an average price of $ 50K and go up from there.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Digital Advertising, Fiverr, Togetherr

Advertising, Marketing & Media

Slides in the advertising industry with Fiverr Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for creating creative teams and connecting them with brands and companies worldwide.

The platform uses proprietary technology, Creative Genome, to build teams from an exclusive group of creative talent. These teams will be curated and combined to support brands and companies in specific projects and campaigns.

The world of advertising has changed dramatically in the last few decades. The emergence of new digital platforms, media fragmentation, the rise of tech giants, e-commerce and science-based marketing have all dramatically affected the relationship between brands and companies. This has now influenced the way creatives work for agencies that ultimately influence the results of marketing and advertising campaigns. Clients, creatives and companies are now looking for better ways to work.

Amir Guy, general manager of Together, said: “Long before the epidemic, our industry was stuck in a quagmire, slowly suffocating the creative energy and ambition that once defined our industry.

“The Agency-of-Record (AOR) model, based on thick holders, swollen head counts, overheads and complex processes, is not meeting the needs of today's clients. Clients need less and much more for speed. Trying to meet these needs without changing the complexities of our industry results in broken spirits, lack of courage, lack of excitement, and short-termism. We have lost our creative icons, our magicians, our storytellers. Creatives were expelled from our industry, and clients are now looking for them elsewhere. The last two years have taught our clients that they can find creativity elsewhere and create promotions better and faster. ”

Micha Kaufman, CEO of Fiber, said: "As new and important marketing channels continue to dominate the industry, brands are once again thinking of ways to maximize creative output.

"Togetherr is a platform aimed at enabling and accelerating new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things are done forever, you realize that global talent can be found everywhere. You also see that diversity, which is so essential to creativity, is really possible when you move out of the old building. -I need an easy way to grow them on a project basis. "

Build together based on Fiverr's long-established mission to revolutionize how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses state-of-the-art AI engine driven technology to help leading brands engage and manage teams of top-level independent creatives to meet their project goals.

Togetherr verifies talent manually and with the powerful technology of the creative genome - so that clients have access to the best and brightest in the industry. The platform's creators have won awards, worked on campaigns for the world's top brands, agencies like Nike, Coca-Cola, HBO, Apple and Netflix, and won praise from their colleagues, clients and colleagues. Similarly, all of these data points are collected by Creative Genome so that brands can combine top teams to ensure they work with the most optimized teams possible, something no other organization in the world can offer.

Togetherr is flipping the agency model over his head. Brands will no longer be bound by bureaucracy, agency-of-record and lengthy RFP processes to enliven the campaign. With Togetherr, the platform receives briefs from clients, and the powerful AI engine will create a team specifically curated for that particular project. They get access to world-class talent at the click of a button - to enhance the capabilities of their in-house creative teams - a place we see many brands create - or to create a completely freelance creative team or test new approaches to provide new ideas.

Togetherr has been formed along with an advisory board including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Maryam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and many more.

Greg Han, co-founder and COO of Mischief & Together, says: "In my mind, size and scale are not the key to success, but talent, perseverance and passion are the ultimate key to unlocking creative success.

"I have worked with big agencies and small companies and set up a small boutique agency that works differently. There is no right or wrong way to unlock creativity, however, by keeping talent and ideas on profit, you take the pressure off and pave the way for beautiful, bold and varied ideas. Togetherr aims to use technology to unlock human creativity and put talent first. I am thrilled to be a part of building this incredible platform and I am excited to explore its potential. "

The platform currently has more than 1,100 creative and advertising industry leaders, as well as 30 micro-independent organizations. Campaigns and projects start at an average price of $ 50K and go up from there.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Digital Advertising, Fiverr, Togetherr

Advertising, Marketing & Media

TikTok Paid Advertising TheMarketingblog

By Will Corey On June 8, 2022 In advertising, the best advertising stories, business, digital marketing

The power of tick tock as a social media network has grown to unimaginable levels in the last few years. With more than 2 billion downloads worldwide and 850 monthly active users, Tik Tok is tall today along with other social media giants in the market like Twitter, Instagram and Facebook.

One of the many reasons behind the widespread success and popularity of Tik Tok is its layout, which allows viewers to find innovative, creative and bite-sized visual content.

There are so many types it's hard to say. However, Tik Tok is new, evolving and growing at an unprecedented pace, surpassing other social media giants in many parameters.

So, why tick talk ads?

Tik Tok has a large user base that is growing, and its user base is spread across 150 countries and accessible in 75 languages.

It offers a diverse worldwide audience that is highly active on its platform. Moreover, the engagement rate on Tik Tok is the highest of any social media platform, making it a hotbed for marketers.

With its unique features and the potential for content to be much more viral than other platforms, paid advertising is a great way to ensure a high ROI as well as reach a wider audience with minimal effort.

Let's calculate why your tick tock should be advertised in a simplified way -

  • Tik Tok is not just for teenagers, as about 50 to 60 percent of users come from different age populations.
  • Tik Tok offers unparalleled international reach.
  • Tik Tok is easy to use, and starting Tik Tok paid advertising is not rocket science. Tik Tok makes it easy to create videos with its features and tools. At Tik Tok, you don't have to be glamorous - just be original and authentic.
  • In many ways, Tik Tok is the center of influential marketing. Choose from millions of influencers, and if you don't know where to start, contact the experts at HouseofMarketers.com - influencers and pioneers of tick tock marketing services.
  • Increase brand relevance by consistently and creatively engaging Tic Tac Toe through regular posts, social media, tick tock ads and effective marketing. This helps build a loyal following by helping you position the brand better in your niche.
  • Tik Tok only allows video content, making it a great platform for exclusive video marketing. Videos are not muted by default, and are only video-platforms; Users are sure to see and hear your content. This means higher engagement and more hits in your call-to-action
  • Tik Tok is growing in popularity, and using Tik Tok paid advertising will certainly help brand awareness efforts. If you want to tap into the popularity and reach of Tik Tok but don't know where to start, HouseofMarketers.com offers custom-tailored Tik Tok ad management and marketing services.

Tik Tok Advantages of Paid Advertising

Low cost

The cost of promoting Tik Tok paid advertising is much lower than other social media platforms.

You get improved market visibility by translating to higher revenue, footprint and brand recognition at a fraction of the cost of advertising on other platforms.

Connect with new and targeted viewers

Tik Tok offers marketers a feature called 'Duplicate Viewer', which helps marketers to channel their campaigns to an audience group that matches their marketing and business strategy.

It helps to get more bang for your money without breaking the bank.

High engagement rate

According to 2019 statistics, tick-tock engagement rates were higher than both Twitter and Instagram.

Even small users / influencers with 1,000 followers or less enjoy an average engagement rate of 9.38 percent. It says a lot about the branding and marketing possibilities offered to Tik Tok users and brands.

Local manufacturers

Tik Tok has the largest concentration of local manufacturers from around the world.

These local influencers are extremely popular in their communities and provide marketing opportunities to businesses seeking to penetrate and target small, local, and specific geographic locations.

Collaborating with influencers and launching a local campaign through Tik Tok paid advertising will help your brand get the recognition and visibility it deserves, and quickly!

In-feed advertising

One of the formats of Tik Tok paid advertising is in-feed advertising, where you can combine videos of your brand on the end-user's 'for you' page. If the video is appealing, enticing, and well-made, it has a high probability of going viral.

Brands use this format to tell their brand stories, product marketing, service contacts, and more. Users can share, comment, like, follow and even use the same Tik Tok word as your video, which offers a flashy marketing effort.

Conclusion

The marketing landscape is constantly evolving, and businesses need to be creative in order to reach their specific audience. No matter how big or tight your marketing budget is, rest assured that Tik Tok paid ads can deliver results that most other social media platforms don't match today.

However, Tik Tok ad management and marketing needs to be done carefully to achieve business objectives and maximize ROI. This is where a tick tock marketing company works. They are dedicated to helping businesses exploit the potential of these new forms of alternative marketing

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Advertising, Marketing & Media

Capgemini has acquired brand design agency Rufus Leonard

Capgemini has acquired brand design agency Rufus Leonard

Duncan is an award-winning editor with over 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


French IT services company Capgemini has acquired Rufus Leonard, a London-based brand design and experience firm.

It is hoped that Rufus Leonard's ability to categorize brands through design and technology will enhance the group's customer-first services in the UK.

Rufus Leonard is a 70-person organization that aims to transform service brands into a bright, exciting experience. The future of its client base and creative design skills group, including the World Wildlife Fund (WWF) and AXA UK, is considered to be highly complementary and integrative to the part of Capgemini Invent, defining the future of the frog human-centered design service.

Cyril Garcia, CEO of Capgemini Invent and a member of the group's executive board, said: Rufus Leonard's specialty in leveraging technology and design to build a brand's promise will enhance our frog offerings in the UK.

“Rufus Leonard was a natural fit for us in terms of ability, client and culture. I'm glad to welcome them to my team. "

Comment Neil Swensen, chairman and founder of Rufus Leonard, said: “Capgemini's global scale and reach will bring incredible value to our clients. Our people will also benefit from their personal development and career opportunities. We are excited about the group's customer-centric design services as well as its highly complementary culture and approach to incorporating data into client bases. "

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Capgemini, Rufus Leonard

Advertising, Marketing & Media

Creatively customize your consumer programmatic journey

Often, the secret to campaign success is to plan and implement a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creativity plays an important role in your strategy, as it is an effective way to raise awareness around your brand and build strong consumer relationships across your promotion story.

Using the various programmatic creative formats available, you can build a strong consumer journey across relevant platforms that captures and captures the attention of your target audience. These formats allow your audience to relay relevant information about your brand and offer while establishing a trusted customer base.

It is crucial for the success of your campaign that you choose a combination of relevant creative formats to achieve your campaign goals. The good news is, with programmatic platforms like Display & Video 360 (DV360), each brand has access to a variety of ad formats to get the most out of any media investment.

High Impact Rich Media (Gamification / Interactive):

High-impact display formats allow brands to tell their stories and raise awareness among consumers using immersive and engaging units. These potential HTML5 formats typically include interstitial, masthead, and interactive units that can include features ranging from interactive games and action to exploratory product experience.

We see this campaign with Hudson Bay.

Display banner (standard / animated / data-driven):

Useful at all stages of the funnel, display banners are attractive and eye-catching for the user. Animated banners can entice viewers through copy conversion, movement of illustrated elements, and micro-interactions. Static banners are a great way for brands to scale their messages and re-engage open users at the bottom of the funnel to encourage site re-visits and conversions.

These banners can be data-driven, allowing brands to personalize their creative look and feel for different customer segments, conduct dynamic creative optimizations, and tap into valuable content management for greater efficiency and relevance. The DV360's Ad Canvas hosts a range of pre-built, ready-to-serve formats to help you embark on a data-driven journey.

We've increased Walmart's engagement rate by 64% using this ad format.

Video:

DV360 offers many video formats and lengths. Inventory options include: Open Exchange, Private Marketplace and YouTube, among others, with varying lengths of 6 seconds - 2 minutes. This is useful for brands that want to promote their video content before, during or after other relevant videos.

Here we have created some sample video animations.

Myth:

The convenience of audio advertising adds an essential top-funnel touchpoint to the consumer purchasing journey, allowing brands to connect with an audience at different times of the day. Audio Creatives can be up to 15 or 30 seconds in length and have a companion display resource depending on the publisher.

Native ad:

Native ads provide a better user experience because they match the look and feel of the publisher's page, resulting in increased engagement and higher visibility. Native formats can fit the purposes of different funnels, for example, they're great for directing users to content marketing efforts and promoting mobile app installs that lead directly to an instant download. Brands are often able to use existing resources (images and videos) for local formats, allowing them to expand their reach in a variety of environments.

Gmail Ads:

Gmail ads allow brands to reach key audiences on a scale The compressed native display ad opens in an extended unit, designed to enhance user engagement. Gmail features ads at the top of the social or promotion tabs, enabling advertisers to secure higher visibility in users' inboxes.

Connected TV:

Connected TV refers to television connected to the Internet. Content can be streamed on a smart TV through apps or through Roku, Tive, gaming consoles (like XBox, Playstation), etc. This content is considered over-the-top (OTT) content. This format is highly recommended for advertisers with video or TV resources who want to reach users who do not have a subscription to a traditional cable or satellite provider.

Outdoor Digital:

Off-home digital screens and advertising across a network of settings such as billboards, gyms, bars and restaurants, bus shelters, office towers, etc. Inventory can be purchased directly from the publisher as well as programmatically. Programmatic execution of this format enhances screen selection efficiency, provides more targeting capabilities, gives drive scale, and integrates targeting and performance measurement.

Main takeaways:

Planning a full-funnel programmatic strategy is not an easy task, but access to a variety of creative formats within Display & Video 360 helps you plan from one place.

Regardless of the campaign goal, identifying key creative areas and where they will most impact your consumers will help strengthen your campaign base and ultimately improve its effectiveness.

Hungry for more? Check out our gallery.

Advertising, Marketing & Media

61% of 25- to 34-year-olds have increased social trade due to shopping on social media

The COVID-19 epidemic has accelerated consumers' online shopping, with more than a third (39%) of all U.S. consumers, including those shopping on social media, saying they have shopped on social media and will do so again.

90% of consumers are aware of the brand page / account on social media - and only 10% of those who say they avoid the brand's social media pages - the chances of engagement are huge.

Katie Hansen, Mintel's retail and e-commerce analyst, said: "Social commerce is the next evolution of e-commerce and will benefit from the widespread use of online shopping by Americans in recent years. With the advent of online shopping, it will take time for consumers to feel comfortable purchasing items through social media, and it will take more time for them to do it on a regular basis of any kind, but this will result in an increase in segmentation. Busyness from younger consumers increases as they become adults and earn more money. "Social commerce will not in any way replace traditional e-commerce or in-store shopping, but will become a core part of their shopping spree," it said.

While consumers are increasingly curious about social trade, barriers such as data protection and shipping lag behind participation. Two out of five consumers (38%) said they did not shop directly on a social media platform due to lack of confidence in the security of their payment information, while 23% said they were worried they would never receive their payment. Education is still needed.

“Like any new idea, customers still need a fair amount of education and reassurance about the process, because they are concerned that their data may not be secure and / or that they will never receive the item they purchased. Brands need to show consumers how shopping on social media is like shopping through a website or mobile app, and how, in reality, social marketing can streamline the process, ”Hansen continued.

Mintel research shows that social media can be a relentless way to connect brands and consumers. Consumers from a variety of backgrounds are interested in social trade, most notably parents of children under 18 (81%), Millennials (81%), Gen Z (68%), and black consumers (62%). What's more, about three out of 10 Black (29%) and Asian (27%) consumers browse for products on social media but purchase on a website. This is true for about a quarter of white (24%) and Hispanic (21%) customers. It shows a significant percentage of consumers who are leaving social channels to shop and shows how important it is for brands to represent customers from all backgrounds to encourage a purchase.

Hansen adds: "Diversification, equity, and inclusion are not 'good-for-nothing', but 'now' if brands want to connect with consumers." Brands need to make sure they're diversifying their social feed to show consumers that it takes diversity seriously, cares about its consumers; And offers products and solutions that meet different demand lists. This could include social media posts featuring different models, talking about charitable endeavors that support color communities, or highlighting internal activities aimed at hiring and promoting color workers.

“Consumers want to see themselves embodied in brand efforts because they are more likely to feel that the brand is for them, but an uninterrupted, trustworthy experience is the first important part of encouraging them to shop. Brands should be aware of this aspiration and make a conscious effort to highlight different people in their social posts in order to better connect with their consumers. ”

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Brands, social commerce, social media

Advertising, Marketing & Media

How to use Bitcoin Wallet in UK?

By Will Corey June 6, 2022 Business

A bitcoin wallet is considered a type of wallet that contains various cryptocurrencies such as Bitcoin, Etherium and XRP. It is a kind of digital wallet aimed at securing encrypted products and facilitating transactions. Although their main purpose is to store crypto, they help keep them safe. These digital wallets do this by giving you access to a private key and only making sure you can open it. It is fair to compare it with an online bank account.

Bitcoin wallets are really easy to use, which bears a resemblance to what we use in everyday transactions. It is also a highly secure system, where full security is assigned to a private key. This digital wallet also facilitates fast transactions without the involvement of intermediaries.

With a crypto wallet, you can now easily work with different types of coins and tokens. Before making a selection Bitcoin wallet in the UK, You will choose one with a basic or additional feature. These additional features include built-in access to decentralized applications known as DAPS. With it, you can lend to your crypto holdings and earn interest on them.

How to use Bitcoin Wallet in UK?

Opening a Bitcoin Wallet is not easy, but you can do it at any time with the right instructions. This is because Bitcoin works on blockchain, a thoroughly protected digital laser. To open one, you have to think of it as an email.

In the case of an email, you'll need to use a password that will help you log in to your account. Then, you need to add the recipient's address and send the email. Similarly, in the case of Bitcoin, you need a coded key and password. This will be essential for maintaining your cryptocurrency. Next, you will need your recipient's wallet address and you will send the cryptocurrency to them.

In the case of a bitcoin network, a private key helps convert the crypto holder into a recipient laser entry. A public address is an indicator that paves the way for a specific laser entry in blockchain technology.

One pro tip to keep in mind is to keep yourself updated about the personal keys of Bitcoin Wallet. If anyone has access to it, they can easily hack your account and transfer money to their own wallet. Also, if you lose your private key, you will lose access to your cryptocurrency. Since this digital wallet is decentralized and completely secure, you can't call customer care and just ask them to reset your account and password.

Bottom line

Bitcoin Wallet is a smart way to save your cryptocurrency by keeping it very safe and secure for your convenience. One important thing to remember is not to forget your personal key, otherwise you will lose your cryptocurrency. Once chosen, it can give you benefits you never thought possible!

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