Advertising, Marketing & Media

Yekst’s goal is to give customers control over location data through what3words

Yekst's goal is to give customers control over location data through what3words

Duncan is an award-winning editor with over 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

The online brand management expert, Yext, has partnered with what3words, a geocode system designed to detect any location with a resolution of almost a meter.

Through partnerships, businesses can more easily point their customers to any specific location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung marks a three-meter square on Primrose Hill with a panoramic view of London. Yext customers who install the what3words app will automatically add a what3words address to each of their locations and will be able to sync this new information across the Yext publisher network.

Fernando Oliveira, VP of data and product partnerships at Yxt, says: “A traditional street address will not always lead you to the front door of a location, and business owners will often drop a map pin in the center of a building's physical footprint and call it. One day.

“With What3words, Yext customers can now tell users exactly where they want to go in the easiest way possible. This level of detail will help businesses dramatically enhance the navigational experience and differentiate brands across a growing digital landscape. "

Yekst syncs important business information to over 100 million listings and pushes one billion updates a year across the industry's largest network of direct integration partners, including platforms such as Google, Amazon Alexa, Apple Maps, Facebook and many more. Adding support for What3words is the latest example of continued innovation that has led Yekst to the top of the G2's local listing management division for seven consecutive quarters.

Chris Sheldrick, co-founder and CEO of What3words, said: “We are proud to be integrated with a platform that has been at the forefront of local listing for over a decade.

"With Yext, we can expand the reach of our conversion technology and provide precise address information to thousands of businesses worldwide."

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Geolocation, what3words, Yext

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How To Improve Your Business Success: Our Top Tips

By Will Corey On June 20, 2022 Business


Running a successful business is not going to be an easy task. Especially in 2022, there is so much competition here that you have to do everything you can to stand out from the rest of the business world. Customers are always expecting the best from your business and they will always test that you are doing what you can to improve their customer experience. This is why you always need to improve your business and grow over time. The business world is always changing, and if your business doesn't fit in with it, you'll find yourself falling behind. In this article, we'll take a look at some of the top tips you can use to improve your business success.

Improve your online presence

An effective online presence is a crucial part of running a business in 2022. The Internet has become one of the most powerful business tools, and you can lose a lot of customers if you don't use it to your advantage. While 10 years ago, having just one website was enough, nowadays, having a social media presence is just as important for business. Social media is fast becoming a giant in the business world, so you must make sure you have an active social media page. Depending on what your business has to offer, you may find that some social media platforms work better than others. For example, if you're running a bar, having an Instagram page is ideal for you because you can easily post pictures and videos of your cocktails.

Offer Deals and Discounts

Another great way to improve your business is to offer deals and discounts. Customers have no choice but to get a good bargain, so you can improve your business success by giving your customer some decent discount. Especially if you are a new business, making some sort of deal for your first customers is a great way to start building a trusted customer base. It is up to you as a business to choose what kind of deal you want, because you can see that some things are more effective than others. Once you've decided on the deals you're going to offer, it's a good idea to create some branded promotional products so that your customers can easily see what's on offer. It would be ideal to use a company like Screentec because they offer custom branded promotional products so you can design them, especially for your business.

Staff training

Employee training is another tip for improving your business success. While having good business knowledge and having a good business plan is essential, in the end, much of the success of your business depends on the employees you hire. Your employees are the ones who work for your company most of the week, so you need to make sure they can do their job properly. When you hire new staff, make sure they receive accurate, in-depth training and not the job they are hoping to learn. Learning on the job is okay in some respects, but it would be a good idea for them to take some background training before working directly. In addition, it may be a good idea to further train your existing staff as this means they will receive a refresher course and therefore be more productive.

Marketing strategy

Marketing is an important business tool, and it is something that all modern businesses should take advantage of. A great form of marketing is targeted advertising, which is often published on social media. People spend a lot of time on their phones, so targeted ads are going to be a great idea for your business. The good thing about advertising on social media is that you can choose the age group you want your ad to reach, making it more effective. If you want your business to grow and reach a wider audience, then targeting ads may be the best marketing tool for you.

Ask for customer feedback

Another good tip for your business is to seek customer feedback. You can’t always expect to win every customer, but a good way to try to improve their experience is to ask for their feedback. Asking a customer for feedback after using your service is probably going to be more successful for your business because you can take their ideas and use them to improve your performance. A good idea to ask for feedback is to send an automated email or text every time they use your business. It is also a good idea to keep the feedback form anonymous as it is more likely that people will be more likely to be honest in their response.

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How To Plan Your Marketing Strategy Around Your Business Event

By Will Corey On June 20, 2022 Advertising, business, marketing


A well thought out strategy is essential for successful event marketing. If you evaluate your event goals, content management, promotion efforts, engagement activities, and technology, you'll be sure to create a solid marketing plan for your event, whether you've used an event company in London or decided to crack it. It is itself

How to create a marketing strategy for an event

The goal of an event marketing strategy is to increase event awareness. You want to direct potential and former participants to the "awareness" level of your marketing funnel so that you can keep them informed as they move toward buying tickets.

You will want to help people who are already aware of the progress of your event at the purchasing and advocacy level.

# 1 Early Bird Discount

Once the initial enthusiasm for your event has waned a bit, you need to think of new ways to get people to register. At this point, you can take advantage of the "Early Bird Discount" which is applied through the sale of stunned ticket prices as the event approaches.

# 2 Pre-Event Page

Often, people forget that even if all the details are not final, they can still publish it to create an event page and create initial interest.

You can point people to a central page and use it to capture leads that can be reached later by creating a pre-event page. This will help you improve your SEO rankings.

# 3 Blogging

The next step in your event marketing strategy is to explain why you are hosting an event.

Writing unique, targeted blog posts to promote your event and gather people around your ideas to show them that your event is necessary. In addition, blogs sell less than event landing pages, which makes them an excellent way to generate initial interest.

# 4 Social Media

Coming up early on social media is one of the best event marketing strategies, as it is important to build momentum for your event advertising.

Create an event hashtag to help you engage with your community before, during, and in the weeks following your event.

Facebook, Twitter, Instagram and LinkedIn will all be important depending on the type of event you are hosting, but don't forget about Snapchat, YouTube, Pinterest, TikTok, Reddit and Medium.

# 5 Partner Outreach

Since event marketing partnerships and sponsorships are critical to the success of your event, you should start contacting affiliates, complementary business and media partners as soon as possible.

That is, before the official start date of your event. They will be able to help you spread the word right now.

# 6 Thought Leadership and Guest Posts

While blogging on your site is important, you should also reach out to new visitors outside of it in order to attract new visitors. The best way to do this is to create guest postings or thought leadership pieces that people will happily share.

Again, the nature of the event will have a significant impact on the specification. For conferences and B2B events, this is relatively easy because you can create an art report or sell a white paper that includes key recommendations from all of your speakers.

# 7 Promotions given

If you are going to use Google ads or paid ads on social media, now is the time to invest.

Any one of these features can be enabled or disabled at any time So, for maximum reach and impact, you can focus your marketing efforts a few weeks before each event launch, strengthening and expanding your existing marketing efforts.

# 8 Email, Email, Email

Email is an essential element of your event promotion strategy. Now that your event is ready to go live, you send your first big email blast to potential participants, remembering to include those who have already pre-registered.

You can send manual and automated emails to your community to increase participation and provide important reminders such as where to find your location or how to log in to your virtual event.

# 9 Event promotion

Involving the press can help you promote your event outside of your personal network and increase ticket sales. This will help you to develop your own future brand strategy and increase the number of links to your website, not to mention increase the number of visitors to future events.

Write a press release and send it to local newspapers and radio stations to get as much media coverage as possible.

# 10 The ultimate explosion

Since you've been building a relationship for weeks or months, your recent blog posts, social media updates, and emails should now contain more important, sales-oriented messages. Now is the time to make your clear call to action and turn your strategy into ticket sales and the ultimate promotional explosion of blogs, social media posts and email send outs.

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How automated gifting can strengthen your bonds with customers and employees

By Will Corey On June 15, 2022 Advertising, business

If you don't think of your product as the "perfect gift" material, think again. Even the most efficient items - from mattresses to air purifiers - can fit just what anyone needs. Not surprisingly, automated reward systems are the new business trend this year.

By integrating an automated gift-giving platform, companies can increase customer retention rates and save their human capital. Recently, many businesses, including banks and airlines, have begun building their own systems. Some recent examples include banks, airlines, consulting and accounting firms.

What is a corporate gift system? These are somewhat different from e-commerce platforms, although they do make your company's products more accessible. The Gift Automation System sends your products as corporate gifts for holidays, birthdays and other special occasions.

These platforms are an ideal alternative to spreadsheets that companies often use to organize the gift giving process. With your own gift-giving platform, you can set budgets, manage your recipients' contracts, schedule gift delivery, collect data, and more. Along with AI, your corporate gift giving platform can also help personalize your gifts.

Analyzing a person's keywords, digital footprint, social media and preferences, AI-based gifting platforms offer a selection tailored to your recipient's personality. This means that your employees and customers end up with gifts that they will actually appreciate.

AI plays an important role: with gifts, it is a matter of consideration. According to the "2021-22 Employer Gift-Giving Report", which cites a survey of 1,092 US-based employees, impersonal gifts can be a disaster - even if your recipient is in a high-income bracket, which brings higher expectations for corporate gifts.

Most employees with a family income of $ 100,000 or more consider gifts from their employers to be "generic." Also, 42% of respondents প্রায় about half were given items they did not want at first. What's more, 37% reported an idea that their employers didn't appreciate them. AI-based corporate gifting systems provide a simple, one-step solution to these problems.

Here are a few more reasons to integrate a corporate gifting platform:

  1. Productivity and efficiency. Such a gift-ordering system can save a lot of time for your brand in terms of operation of things.
  2. Customized features. You can customize the features of your brand's platform to include marketing reports and more.
  3. Special bonds with top clients. The Inclusive Gifting Platform will create a unique bond between your brand and its VIPs.
  4. Customer retention. The experience of giving a personalized gift will bring your customers back for more.
  5. Preservation of human capital. Corporate gifting platforms can reduce the workload of employees, especially for the marketing department, which typically handles gifts to corporates and customers.

Corsite research projects estimate that the U.S. corporate gift market will grow to $ 306 billion by 2024 at an annual rate of more than 8%. According to our data, businesses around the world are spending more on gifts: last year, the average check increased by more than 70%. By launching your own corporate gifting platform, you can tap into these new emerging trends, which can redefine the future of your professional relationship.

About the author:

Archer Chiang, CEO and founder of Giftpack, is a pioneering AI-based gifting service that analyzes recipients' digital footprint to offer personalized gift options for each individual. Giftpack Archer's fourth business. He is 29 years old, and he started his first company at the age of 19. The New York-based startup serves 1,142 corporate accounts in addition to thousands of individual clients and has offices in Tokyo, Seoul, San Francisco and Taipei. The Giftpack team will join London Tech Week.

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How To Touch Your First $ 10,000 Milestone As An Affiliate Marketer

By Will Corey On June 15, 2022 Advertising, business

Looking for the best tips and tricks to make your first 10,000 from a single affiliate program? Don't look ahead. This article takes you through the best practices for starting an effective affiliate career with CandyOffers. Not just a few simple 'review articles', but an informative guide to everything a marketer needs to grow. Sounds exciting? Let's get started!

How are candy offers bringing energy back to marketers?

True laptop lifestyle flaunting, while enjoying your affiliate commission, pour; This is the dream of every marketer. But this is only true when you start with a high-ticket affiliate marketing program that really values ​​its partners. Much like the classic prime time soap, it is impossible to tell which affiliate program is the hero and which is the bad guy.

  • First of all, when it comes to CandyOffers, one thing is for sure, this dating affiliate network never fails to impress its partners with its exclusive deals and massive payouts.
  • In addition, the platform is proud of its primitive and approved-friendly policies.
  • Affiliate link hijacking is one of the most important issues in the industry. Unfortunately, some programs have no control over it. The good news is that CandyOffers offers extra security to its partners so that no such scams get in their way.
  • Unlike other dating affiliate programs, CandyOffers is extremely convenient and trustworthy.

What exactly is the CandyOffers affiliate program? Basic about getting started!

CandyOffers is a high-paying dating affiliate network that thrives on casual dating. The platform provides an innovative space where expert marketers can crash it as collaborators. The best part - you get a good 10% referral commission by referring it to your affiliates. However, the exciting features do not end here.

With 200+ exclusive affiliate offers, CandOffers offers a golden opportunity to improve your ROI. Unlike other dating affiliate programs, the platform pays 10% more with its partners. Not only that, you get a personal strategy manager to help you launch your authorized campaign and deal with other issues.

Wait! There are more CandyOffers offers. Timely payouts and customer support are open from 9:00 a.m. to 5:00 p.m., 5 days a week, helping the platform truly different from competing dating affiliate programs.

A quick overview of network details

Let's have a quick overview of CandyOffer's offer, brand and other network details:

  • Dating Affiliate Program: The Biggest Name in the Dating Industry
  • 12+ adult dating brands
  • 12+ adult dating-casual brand
  • 10+ mature dating brands
  • Referral Commission Rate: 10%
  • Types of commissions: CPA, CPL, Revshare
  • Multiple payment gateways: Wire (IBAN), EU Paxam
  • Several payment interval options: 15, 30, 0
  • Tracking software: In-house

Who should consider joining CandyOffer?

Affiliate marketing is only fun when you target the right audience. Dating is an evergreen vertical, which means competition will be fierce. The good news is that niches are highly paid and easy to promote. In addition, you can expect € 2.50 - 16.00 per lead generated. So, quality traffic interested in dating or casual sex is a sure way to succeed on this platform.

Suitable for Dating Affiliate Networks:

  • First, publishers or bloggers who have an audience interest in dating or mature content.
  • Second, administrators who have active Facebook or Instagram communities or forums that have a direct impact on their visitors.
  • In addition, anyone who has a YouTube channel or podcast featuring dating, sex education, relationship counseling, and related topics should consider joining this high-ticket affiliate marketing program.
  • Finally, if you are an influential person on Instagram or TikTok and have an 18+ and interested audience, then CandyOffers is your choice.

How to join CandyOffers as an Approved?

Okay, so you're planning to join this best dating CPA network. The process is quite simple. Just press the "Sign Up" button at the top right of the page. This will open a sign-up form. In addition, the form contains 9 simple questions and it only takes 5 minutes to complete and submit. Questions are simple, such as how you want to promote the program, your traffic source, and so on.

In addition, answering questions helps to create a highly optimized affiliate campaign and maintain company standards. And all that. Now you are ready to launch your first affiliate campaign and kill one from it

How much affiliate revenue should you expect in the first month?

You might think that $ 10,000 in the title is a 'clickbet'. But in reality, "it is not." The first half of the article focuses mainly on the key features of this high-ticket affiliate marketing platform. In the question of revenue we will say; It totally depends on the practice used to run an affiliate campaign.

Affiliate marketing is such a luxurious, profitable and competitive business that no affiliate will tell you the secret of their success. Additionally, no affiliate can give you accurate statistics for their commission. Some months you will earn $ 10,000, other months, only $ 1000. That will happen, and that's okay. But one thing is for sure, if you are consistent and follow the best marketing practices, you can earn top dollar every month.

To finish

And all that. Now you have a better idea of ​​how you can achieve your $ 10,000 milestone in the first month and even multiply it in the next month. With years of experience and a great command over the ins and outs of the industry, we recommend the CandyOffer Affiliate Program. The best part is that joining the program is absolutely free. So, what do you have to lose? Join now!

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Fake it until you make it: 43% of 25-34 year olds are more likely to lie at this time

By Will Corey On June 15, 2022 Advertising, business

Competition for jobs is tough in the current job market. Employers want to find the most talented candidates, and employees use every strategy in the book to ensure their role. Recent research from StaffCircle shows that 32% of employees surveyed lied in their CVs or as part of the recruitment process.

According to the survey, the top three populations had the most tendency in their CVs

25-34 year olds, 35-44 year olds and 18-24 year olds respectively.

It is not easy to get a job in the current economic climate. Employers are asking for skills and work experience Many young graduates still do not have. The insecurity of the job application can embellish the candidates their past achievements.

The pressure to bend the truth does not seem to be diminishing. The survey showed that 63% of respondents were willing to lie again in the future and that more than 62% would be more likely to lie to get a remote job role.

What is the truth about employees?

It is not surprising that employees falsified the truth about the general aspects of their CVs. Research has shown the top three untruths:

  • About work experience (51% of respondents)
  • About skills (38% of respondents)
  • About previous salary (26% of respondents)

Respondents were not the only ones cheating on getting the job offer they wanted. Of the 1,500 respondents, 18% said they lied about changing careers. Career hopping is still a common occurrence nowadays.

More than 39% of people who consider a career change do so because they are motivated by higher pay, the average age when people change their career is 39.

What is the consequence of bending the truth?

Fake CV details don't seem to be a problem for most people. 93% of those who confessed were not caught. Of those, 40% still hold the same job they got with the wrong information.

Employees also had mixed feelings about the benefits of telling lies. 42% of those surveyed think that lying probably helped them get a job. However, 58% said they did not think untruths helped them.

But during the hiring process you shouldn’t think that making things is a good idea. Of the 1,500 respondents, 14 had major problems with their employers, leading to legal action for true forgery.

Companies may impose fines and dismiss employees in certain circumstances. Employees may face more career problems. Employers can share information with each other. If you decide to lie in your CV, your ability to take on a new role may be impaired.

What can employees do if employers misrepresent their powers?

Truth bending can hurt both the employer and the employee. Hiring the wrong candidates creates problems that undermine productivity and employee job satisfaction.

More care is required to prove false during the recruitment process. Companies can sort out false information about work experience by thoroughly checking their background. Employers should ensure that they use merit-based interviewing techniques to test the candidates for the skills they have stated. Tools, such as performance management software for employees, Once the recruitment process is over they can ensure that their skills match their role.

Proper employee management and investment in recruitment tools can help reduce stress. For employees, it is important to develop transferable skills and have confidence in their abilities. You can perform well in the job market without resorting to half-truths.

Catching liars will not be easy, but it is worth the effort. We need to ensure the fairness of the screening system. Employees should also keep in mind that lying is never worth it. Finishing a job that you are not suitable for can negatively affect your career growth.

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How to avoid a boom in inheritance disputes

By Will Corey On June 15, 2022 Advertising, business


Any business owner knows that one of the keys to long-term success - and, hopefully, growth that will continue into the future - is a strong, carefully thought out legacy plan. This legacy plan should not only be specific to the next generation of ownership and management - hand-picked to move the business forward - but it should also ensure that everyone is on the same page about how the business is run and what the individual role is. .

Many businesses already have legacy plans, but there are still plenty of reasons why disputes might arise. An unresolved argument or change of circumstances within a business - especially a family business, where emotions can easily get in the way - can create problems around inheritance.

Yet the key to avoiding these conflicts is still a strong legacy plan - and the key to a strong legacy plan is to devote plenty of time to creating and implementing it.

How do you create a strong legacy plan?

Whether your business is family owned or run, the key to a strong legacy plan is, of course, recognizing and investing in key talent - the future of business leaders who are strong enough will be fundamental to their future.

Another basis is expert input from someone who is in the best possible position to ensure that the plan is made without error, explanation or room for debate. A corporate solicitor has an invaluable pool of experience and knowledge, which means they can turn to the best professionals for help as you explore options and determine what you need to run your business successfully.

What does a corporate solicitor do?

Roughly speaking, a corporate and commercial lawyer will be an expert voice who will make sure that your business legacy plan is truly strong enough to see it through a storm of change, but nothing more than a formality.

In fact, here are some things that a corporate and commercial lawyer can help:

  • Existing legal agreement, which can determine the value of your business. This is time consuming, and it results in a much higher margin for error
  • They have a lot of experience on their side as a neutral third party, they can discuss arrangements related to any business partner or family members who may be involved in the negotiations.
  • They will also be able to take on the task of keeping all your legal documents up to date and in a safe place. Again, this would otherwise represent a large drain of your time - the time you need to look at the day-to-day needs of the business - and increase the risk of error or oversight.

In addition to assisting in the formalities of creating a legal document, corporate and commercial solicitors are also able to help you differentiate between business needs and your personal plans for the future.

Avoid future conflicts

Like most things in life, communication is important. As you prepare the inheritance plan, discuss the process and your thoughts with family members and make sure they are always involved. Once a successor is chosen, take the time to reassure family members that their interests will be protected. Also, make sure you communicate how successors will be advised and trained for their future roles.

At the same time, make sure you clarify the role of everyone involved in the business. While some may be responsible for day-to-day management, others may only be involved in strategic direction. This will help avoid misunderstandings and ensure that everyone knows where they stand. Lack of clarity about expectations and responsibilities can lead to many problems.

Once the inheritance plan has been discussed, make sure it is formalized as soon as possible. Give the relevant parties a chance to speak, but know when to stop the discussion and move on knowing the decision has been made.

Working closely with your corporate solicitor throughout the process - and taking the time to communicate with other parties - will help avoid disputes and prevent inheritance disputes, thus saving potential long-term stress, time and costly legal fees.

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KISS Comms has merged with digital agency Isle Interactive

The Cambridge-based KISS Communications digital agency has merged with Isle Interactive, added significant resources and strengthened its position as a leading creative organization.

The merger is expected to lay the foundation for the agency to achieve its ambitious growth plans and creatively expand and strengthen its offerings across marketing and brand strategies, campaign development, in-market activation and digital delivery.

The newly merged team will add more value and expertise to the agency's blue-chip national and international clients operating in the fields of science, education, agriculture and technology.

KISS MD Sarah Reakes says: “This is a game changer for the future of the business. Isle already brings a lot of digital knowledge to a strong team, we have similar ambitions for growth and our team's skill sets are incredibly complementary, so it makes perfect sense to join the force.

“We have already worked together for several years and there has been a lot of mutual appreciation. We know and respect each other’s different strengths and we look for the same things in our work. In an industry that is highly competitive, it's a move that enables us to stay ahead of the game and provide only the best creative work for our clients, "said Ricks, managing director of the expanded agency.

The KISS name remains, and the Isle team will relocate all and reunite with their colleagues at the company's head office in the Pitt Building in central Cambridge. The consolidation formed a team of more than 30 staff servicing clients, including Bare Crop Science, Backs, Bedrock Learning, Marshall Group, Taylor & Francis, Virgin Limited Edition, Cambridge Education Group, Cats Global School and Cambridge Net.

Isle co-founder Richard Copping, who will be the director of operations and will lead the project management team, added: We can handle more complex digital projects, and with the strategic and creative energy of the KISS people, it feels like a powerful and invincible proposition. "

As part of the merger, a new leadership structure sees CEO Simon Fryer take on the newly established role of chairman. Isle Moore, the founding director of Isle, has been reinstated as senior director, and Sue Cartwright has been promoted to deputy managing director to complete the transition.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Isle Interactive, KISS Communications, Merger

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Two in five markets say emerging technology has failed to live up to its hype

Exciting for emerging technology marketers like blockchain, AI, and IoT platforms, but many businesses are not getting the ROI they expect.

This is according to a GetApp survey of 301 marketers, with 65% saying emerging Martek inspires them to do their best, but nearly half (49%) admit they have faced integration issues, challenges with these widely promoted technologies, including governance, complexity, and cost. .

Investing in emerging technologies can be risky. GetApp's research seeks to unpack how these new technologies stack up against more well-established technologies by measuring ROI and identifying advantages and challenges.

The ROI timeline can vary significantly, so businesses should plan their investments accordingly. These emerging technologies are rated the highest among marketers for generating ROI in two years: Chatbot (69% of marketers report ROI in less than two years), Virtual Reality / Augmented Reality (60%) and AI / Machine Learning (59%). In contrast, blockchain technology takes the longest positive return: 42% of marketers who use this technology say that it takes 2-5 years to create a positive ROI.

Marketers are embracing emerging technologies, even if it takes time to create ROI. The most popular emerging technologies are voice search (59% of marketers who have invested in this technology in the last 12 months), IoT platforms (53%), and chatbot technology (49%). Overall, marketers say emerging technologies can help enhance the customer experience, provide competitive advantage and create better products and services.

Despite their interest in emerging technologies, 58% of marketers still believe that there are realistic alternatives to new, emerging, or disrupted technologies that should be considered. Surveyed marketers say that well-established technologies such as social media management, customer relationship management and marketing automation platforms are more valuable in meeting marketing objectives than emerging technologies.

Meghan Bajaman, senior marketing analyst at GetApp, said: "Emerging Martek is exciting because it can offer marketers a great competitive advantage. However, it is important to take a step back, set expectations and evaluate business priorities. This investment takes a positive ROI. Businesses also need to be prepared to play long games. "

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: AI, Blockchain, IoT

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A quarter of Britons plan to sign up for more subscription services

According to a survey conducted by Recurly, a subscription management and billing platform, 24% of UK customers plan to sign up for more subscription services.

The survey further revealed that consumers are more loyal (59%) and spend more money with the brands and businesses they subscribe to (45%).

Conducted this year, the survey of more than 2,000 consumers highlights that the majority (93%) spend up to £ 150 per month on subscriptions and are now willing to spend their time and money on personal purchases (40%). -Personal entertainment and events (36%) and international travel (34%). Surprisingly, streaming video (69%), retail (42%) and food (22%) are currently the most subscribed services.

With the cost of living at the forefront of consumers' minds, 90% of respondents are concerned about inflation. As a result of the current cost of goods and services, 28% plan to cancel some subscriptions, but data indicates that three-quarters of respondents will either retain their current subscription (49%) or sign up more (24%). Nearly half of respondents also said the epidemic forced them to reconsider their subscription services.

With increased subscriptions to services such as streaming video (62%), retail (26%) and health and fitness (18%), 34% of UK subscribers now have more subscription services than in 2020-2021. However, these two services - streaming video (39%) and health and fitness (19%) - and streaming audio (18%) were mostly on the cancellation list.

Oscar Wall, GM, EMEA, Recurly, said: “We're seeing a number of new subscription categories and opportunities for ideas. When people return to personal experience, they carry with them the love of their subscription.

"As streaming services, traditional retailers and private businesses seek to retain and scale in 2022, fearing the effects of inflation, it is important for businesses to predict customer subscription behavior - our research suggests that subscriptions increase repeat revenue, loyalty, and consumer value." Behavior increases with establishment. "

To capitalize on the loyalty of subscription services to drive growth, businesses should consider several key outcomes:

Exclusive content and services

Subscribers, Content and Brand Preference Drive Subscription preferences, as UK 36% of consumers say having exclusive access to content or services is a major reason to sign up for a subscription service, then a brand / service is preferred. Others (31%).

For millennials and Zen-Z customers, access to exclusive and mandatory content or services is a major driver of popularity, on average, with 40% of these consumers prioritizing it as their primary reason for subscribing. This includes specialization of products, content or services as well as unique bundling, special benefits or discounts. This leads to stronger choices about brands as these customers focus more on the offers available from different companies and they spend time choosing the best services according to their needs and wants.

"It's important for retailers and service providers to tap into key marketing elements of loyalty, such as promotions and trials, which is a key opportunity to gain and increase market share," Wall said. "Providing exclusivity and building consumer-led value models across these experience services is a key factor in successful retention and growth," Wall added.

Driving subscription sign up

Subscription models have helped usher in an era of convenience and provide consumers with "set it and forget it" options. The main reasons for running subscription sign-ups are easy to set up, change or cancel subscriptions (56%), promotion like free trial or product sampling (56%) and earn loyalty points, benefits or discounts (51%). However, the main reasons for subscription cancellation are price increases (72%), if the service is no longer used by the customer (67%), and if a competitor offers better (47%).

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Tags: Customer, subscription