Duncan is an award-winning editor with more than 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
According to a survey by Brightkov, 85% of consumers worldwide rely heavily on video when purchasing products and services online.
As part of a global investigation led by online video platform providers, buyers around the world have shared their perspectives on how important video is as part of the purchasing journey.
Some of the key findings of the study include:
প্রায় Nearly half of consumers worldwide (48%) say that video boosts their confidence to shop online
· 71% say videos with interactive features - such as shopping links - are essential when making an online purchase
64 64% of consumers worldwide say they can't wait more than five seconds for a video to load on a retailer's website
More than half of the participants in the livestream event said they made the purchase as a result of a live virtual shopping experience
36% said that video is the most helpful in discovering new products online
Jillian Ryan, Senior Director of Content Strategy at Brightcove, says: Almost all (97%) professionals at this age agree that video content and communication are useful in the later stages of their purchasing journey. "
A significant portion of this group prefers video over written format for post-purchase situations. For example, 80% of millennials prefer video to learn how to use a product or service, and 81% prefer video to written problem solving.
Ryan added: "In what ways do millennials find the video the most helpful? More than half (53%) report that the video is the most helpful in sharing information with colleagues / colleagues who may also benefit from their recent purchases.
"So how can B2B businesses reach today's growing millennial workforce? Provide video content for potential and customers to explore and engage throughout their purchasing journey. This means not only hosting video content on your company's website but throughout their journey with your brand. Meet your customers with videos across TouchPoint. ”
Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.