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Most customers rely on video when shopping online

Most customers rely on video when shopping online

Duncan is an award-winning editor with more than 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


According to a survey by Brightkov, 85% of consumers worldwide rely heavily on video when purchasing products and services online.

As part of a global investigation led by online video platform providers, buyers around the world have shared their perspectives on how important video is as part of the purchasing journey.

Some of the key findings of the study include:

প্রায় Nearly half of consumers worldwide (48%) say that video boosts their confidence to shop online

· 71% say videos with interactive features - such as shopping links - are essential when making an online purchase

64 64% of consumers worldwide say they can't wait more than five seconds for a video to load on a retailer's website

More than half of the participants in the livestream event said they made the purchase as a result of a live virtual shopping experience

36% said that video is the most helpful in discovering new products online

Jillian Ryan, Senior Director of Content Strategy at Brightcove, says: Almost all (97%) professionals at this age agree that video content and communication are useful in the later stages of their purchasing journey. "

A significant portion of this group prefers video over written format for post-purchase situations. For example, 80% of millennials prefer video to learn how to use a product or service, and 81% prefer video to written problem solving.

Ryan added: "In what ways do millennials find the video the most helpful? More than half (53%) report that the video is the most helpful in sharing information with colleagues / colleagues who may also benefit from their recent purchases.

"So how can B2B businesses reach today's growing millennial workforce? Provide video content for potential and customers to explore and engage throughout their purchasing journey. This means not only hosting video content on your company's website but throughout their journey with your brand. Meet your customers with videos across TouchPoint. ”

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: E-commerce, online shopping, video

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Instagram Rich List 2022: Ronaldo holds the top spot

Cristiano Ronaldo tops Hopper HQ's annual Instagram Rich List for the second year in a row, earning $ 2.39m per post, up 49% from last year.

The list reveals the platform's highest-earning names, based on internal and publicly available data, including celebrities, athletes, or influencers covering fitness, beauty, and lifestyle.

In second place is Kylie Jenner, who jumped from fourth place in 2021, her earnings increased by 22%. Those on the top 10 list this year are earning an average of 27% more per post on the platform than in 2021.

The top 10 on the Instagram Rich List 2022 are:

(Celebrity, number of followers and estimated earnings per post)

1. Cristiano Ronaldo - 460 million followers - পোস্ট 2,397,000 per post

2. Kylie Jenner - 354 million followers - পোস্ট 1,835,000 per post

3. Lionel Messi - 343 million followers - পোস্ট 1,777,000 per post

4. Selena Gomez - 331 million followers - পোস্ট 1,735,000 per post

5. Dwayne Johnson - 325 million followers - পোস্ট 1,712,000 per post

6. Kim Kardashian - 321 million followers - 68 1,689,000 per post

7. Ariana Grande - 319 million followers - পোস্ট 1,687,000 per post

8. Beyonce Knowles - 265m followers - 1,392,000 per post

9. Khloe Kardashian - 258m followers - 1,320,000 per post

10. Kendall Jenner - 245 million followers - পোস্ট 1,290,000 per post

Visit https://www.hopperhq.com/instagram-rich-list/ to see the full Instagram Rich List and the key names it created - additional TikTok and Pinterest Rich Lists and 'Cancel Lists'.

In the past year, Instagram has reached an average of 27% more revenue per post compared to the top 10 of the Rich List 2021. Since the list began to exist in 2017, the Instagram earnings of the top 10 celebrities have increased 76% - from an average of $ 9m in 2020 to m 16m in 2022.

For the first time in its six-year history, HopperHQ.com has released a TikTok Rich List, detailing how many stars make money on the platform. Charli D'Amelio TikTok tops the list of richest people with 142m followers and earns $ 105k per post. Despite being ranked 39th on the Instagram Rich List, he earns 263k per post on the platform. HopperHQ.com has also released a Pinterest Rich List, revealing that the platform’s top earners have all emerged as women, lifestyle and interior design tops.

The top 5 on TikTok's rich list are:

1. Charlie D'Amelio - 142.9 million followers - $ 105,100 per post

2. Dug in the news - 144.5m followers - $ 90,490 per post

3. Bella Porach - 90.3 million followers - পোস্ট 66,830 per post

4. Addison Rye - 88.1 million followers - পোস্ট 65,200 per post

5. Kimberly Loiza - 64.m followers - $ 47,380

The rise of ‘cancellation culture’ over the past few years, and celebrities losing influence for a variety of reasons, has affected the data, with big names like Will Smith, Amber Hard and Johnny Depp being dropped from the original list and ‘canceled list’. In 2021, the ‘Fresh Prince of Bell-Air’ star could earn $ 338k per post on Instagram, yet after months of inactivity, Smith is currently forecast to earn $ 0 through the platform.

Mike Bander, co-founder of HopperHQ.com, says: “Every year when we reach Instagram Rich List, we are amazed at the earning power of celebrities and influential people on Instagram. With Ronaldo back at Manchester United and the release of his wife's Netflix show, it's no surprise that the football icon has retained his number one spot. It is also interesting to see the rise and fall of stars in the rankings; Kylie Jenner reclaimed second place after dropping to fourth place last year, when her sister, Kholo, found herself in the top 10 for the first time. This, due to the ‘cancellation of culture’ or loss of influence, along with the loss of the ability to earn big names, has made this year’s results really interesting.

“With the growing popularity of TikTok, we became interested in finding out what TikTok stars earn through the platform and how it affects their earnings on Instagram. Although TikTok earnings are low, it may be due to the relative infancy of the platform. Yet the fact that platforms like Instagram are adapting to compete with the video app is an indicator of TikTok's strength and potential growth, so we'll probably see stars earn more on TikTok next year and less on Instagram. "

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Influential, Instagram, social media

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If you recently created a vision of a successful account on Instagram

By Will Corey Dated June 28, 2022 Business

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Instagram gives thousands of people every day plenty of opportunity to promote and sell their products and services - as many as there are personal accounts, Insta hosts more business-oriented pages that only come here for monetization. This platform has a number of convenient multimedia formats for those looking for ways to monetize their page and also - the opportunity to collaborate with bloggers, advertisers and huge companies who want to collaborate. In other words, it is an open space where you can do what you dreamed of. But: You need to meet a number of conditions to be visible here.

No one will pay attention to them on a half-blank page, although there are some good offers. Today you need to be not only a salesperson, but also a media manager - beautifully organized and crafted visuals are crucial for people to be interested in what you are putting forward. And it's perfectly understandable that some people just don't know how to do it or don't have a budget for photographers and editors: in this case you can use some simple programs for photo processing and create photos yourself. If you have a modern smartphone, this is probably going to be enough: if you want the best shot, we suggest switching to an iPhone. You don't even have to buy a new one, any model starting from an iPhone X will do it.

The next step is to write decently. No one will read Office, there are no divisions and no emojis - your description should be as beautiful as your photo. And it applies not only to posts, but also to stories, reels and IGTV. You should arrange them as if you were telling your friend the story: Don't use too heavy and too long a sentence. Try to “talk” to your audience and don’t drown it in useless and clich phrases. Once you’ve organized your details, you need to create a new habit of posting regularly and always remember to keep in touch with your audience. Your smartphone is now your new best friend: the faster you reply to messages, the better it will be for your profile stats and your sales.

Is it all? We want: Sadly, not only do you need to organize the visuals and content of your profile decently, there are also some metrics that play a huge role in choosing to be a buyer of a particular company or brand of product. What we mean here is that you need to have a certain number of subscribers, likes, comments and views to look attractive and successful. If you don't have any or very few of them, it's time to worry about your stats and your popularity. What’s going on with these two and how can you make them better?
So, thanks to today’s progress, there are some simple ways you can follow to fix things. We'll tell you about the fastest and easiest: the opportunity to buy Instagram followers. Using this service can turn your life upside down and bring you your first sales and first regular client you have dreamed of for so long. To meet this, you only need to find a company that sells decent followers and preferences and makes it possible for clients to receive quality packages for a reasonable price. It can be difficult and time consuming, but it is definitely much better than wasting money on a scam. What is a scandal in this particular case? When companies sell fake followers (bots, dead pages) to people and claim that they will do no harm and help promote a page. Meanwhile, these will only lower the statistics and lead the account to a shadow ban.

So be careful what you buy and always make this purchase look normal. If you don’t have any of them on your profile right now, don’t accept thousands of subscriptions and try to combine several promotional methods so that those who already follow you and those who will start doing it have no doubts about your promotional methods.

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A guide for employers on how to stop harassment in the workplace

By Will Corey On June 27, 2022 Business

The effects of bullying in the workplace can be far-reaching and devastating. It can cause physical and emotional harm to victims, lead to absenteeism and reduce productivity and create a hostile work environment. Overall, bullying can have extremely negative effects on both individuals and organizations.

It is also important to recognize that employers are legally obligated to provide a safe and harassment-free workplace. If you are a victim of harassment at work, you have the right to take legal action against your employer.

From the company’s point of view, this can not only be costly financially, but it will also take away management time from running the business and have a negative impact on the morale of other employees.

So what can employers do to stop harassment in the workplace?

There are a number of things employers can do to deal with workplace harassment, including:

Develop and implement anti-harassment policies

This means having a policy that prohibits harassment and outlines the consequences of violating the policy. The policy should be clearly communicated to all employees and applied regularly.

Creating a reporting system

It gives employees a way to report incidents of secret assassinations Ensure follow up of all reports and take appropriate action. It is vital that the person nominated for the notification is an employee who feels comfortable coming.

Build a culture of respect

This includes modeling respectful behavior, encouraging employees, talking if they witness bullying, and intervening if necessary. Promoting a culture of respect goes a long way in preventing bullying from happening in the first place.

Provide training

Managers and staff are trained on what constitutes bullying behavior and how to report it, and this can help create a culture of zero tolerance for riots.

Conducting investigations into allegations of harassment

When allegations of bullying are made, a thorough investigation is essential. This will help determine what happened and whether sufficient evidence supports the allegations.

Taking appropriate disciplinary action

If an employee is found to be involved in harassing behavior, appropriate disciplinary action should be taken. This may include a warning, test or even termination.

What is bullying?

Harassment can take many forms, but it usually involves some kind of repetitive or aggressive behavior. It is important to recognize that bullying can be both secret and public. This means that it can be either obvious or subtle that only the perpetrator and the person being persecuted are aware of what is happening.

There are different types of threats-

Physical abuse

This includes any form of physical violence or aggression, such as hitting, kicking, pushing or even just threatening violence.

Verbal harassment

Verbal harassment is when someone makes offensive or threatening remarks, including name-calling, insults, and put-down. Don’t forget to consider it just a ‘banner’ - it can be just as harmful as a physical threat.

Social harassment

Social harassment is when someone tries to damage someone's reputation or social position. This may include spreading rumors, excluding someone from the group, or intentionally embarrassing others.

Cyber ​​bullying

Cyber ​​bullying is when someone uses technology to intimidate someone else. This may include sending threatening or offensive messages, posting abusive pictures or videos, or creating fake profiles or websites.

Social harassment

It involves trying to damage someone's reputation or social status. This may include spreading rumors, gossiping or excluding someone from the group.

The effects of bullying on a business

The effects of bullying on a business can be significant. Bullying may be:

Decreased productivity

When a person is bullied, they may have difficulty concentrating and completing their tasks, which can lead to reduced productivity. This means that meeting with employees to understand what could be causing the problem is where there are low productivity events. Do not jump to conclusions!

Absence increases

Employees who are harassed can often start calling when they are sick or take more unscheduled days off. They want to be the last place in the world at work, where they are being bullied.

High employee turnover

Employees who are repeatedly bullied may eventually start looking for a new job. This can lead to higher employee turnover, which can be costly for a business and lead to reduced productivity.

Morale has decreased

A workplace where bullying is tolerated can have a negative impact on employee morale. Employees may begin to feel that they are not valued or that their safety is not a priority.

Legal action

If an employee thinks they have been harassed, they can take legal action against the company. It can be both time consuming and incredibly expensive. It should also be considered that if the case goes to legal action, it is likely to appear in the local press, which could damage the business reputation.

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Tips on how to stay cool at night

By Will Corey On June 24, 2022 Business

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People all over the world are accustomed to living and sleeping in hot weather. However, it can be difficult to find comfort at night for the rest of us who have to deal with the changing seasons and many heat waves. This makes the whole night of deep sleep much more challenging because you try to get a good night’s sleep.

Not being able to sleep can damage our body and mental health, leading to significant irritation, headaches, brain fog and eventually fatigue. No need to worry, though; You can follow a few tips to get a good night’s sleep on this warm night, whether you usually have a great sleep or not. In this article, we’ve put together top tips and solutions for staying cool at night in bed.

According to the latest research, the ideal sleep temperature ranges from 15 to 19 degrees Celsius. It’s not just the perfect temperature to prevent you from waking up in the middle of the night because you’re getting wet with sweat or your feet are too cold. If you have this problem, think of a bed for night sweats.

A 15 to 19 C helps a human body maintain a REM sleep cycle or deep sleep and ensures myelin production at night as needed. These are the normal processes that lead to healthy, uninterrupted dreams.

So, how can you stay calm while sleeping?

Take a warm shower

Taking a warm bath before going to bed sounds crazy, but it helps your body temperature cool down quickly; This is because of the human body; After a light bath, your body will cool down on its own. However, taking a warm bath before going to bed can be dangerous, so it is best to take a bath an hour before bed to normalize your body temperature.

Open the window, close the screen / blind

People living in dry and hot climates know that it is impossible to keep their clothes cool from excessive heat. Conversely, people should cover their bodies from direct sunlight.

The same thinking applies to your bedroom. Keep the screen closed on hot days. It takes a while for a house to cool down after a day of truly heated sun. A good way to cool down at night is not to reduce the temperature in the room in the evening, but not to let the temperature rise at first.

Choose suitable bed sheets

During the heat wave, it is important to choose the right clothes. The same applies when you are trying to sleep. To understand how to stop feeling hot at night, you need to follow a few rules.

Polyester or silk sheets are great for storing high temperatures, but you don’t need it for hot summer nights.

Excellent quality linen is the perfect bedding material: it’s not only great for your skin, it’s a garment material that maintains temperature overnight. Unfortunately, linen is a slightly more expensive option. A great alternative might be cotton, or try a Breathe Duvet or Smart Temperature Duvet cover.

Try Egyptian cotton

Have you heard of Egyptian cotton? Basically, the Egyptian method solves the problem of extreme heat at night by sleeping on a wet sheet.

  1. You can wet your bed sheets and run them with a tumble dryer so they don't get wet.
  2. Make your bed with cool, damp bed sheets.
  3. Wake up in a dry bed, feel calm, fresh and ready to start a new day.

Do not work in bed

Have you heard any other advice about cooling a house at night? People who like to watch movies, do work assignments or scroll Facebook or Instagram in bed during the day often have trouble sleeping at night. It is important to separate work and rest areas. On a long, stressful day, relaxing in bed always seems tempting.

However, our brains need to associate your bed with rest and a good night’s sleep. This Pavlovian effect or classical conditioner, by forming a new association through behavioral training, can help you fall asleep.

No matter which cooling method you prefer, many options will help you Stay cool while sleeping.

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Everything you need to know about a serviced office: The main advantage

By Will Corey On June 23, 2022 Business

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All businesses need an office at some point - just a place where they can work relatively peacefully and without distraction or interference. And most entrepreneurs and business owners know that serviced offices are exactly what they need, and it's no surprise that serviced offices have grown since the epidemic. After all, they are like a work environment from home. The main difference is that it is set up like a modern office, and you do not have to deal with any hassle or confusion, as opposed to the work scene from home. You can effectively separate your home and personal life from your professional life and it is much less expensive than a traditional lease. But if you are thinking about how a serviced office can help you, then there is more to seeing than being seen in a serviced office. Here's what you need to know about a serviced office: Key Benefits 7

Who is it for?

First, do you have a serviced office? If you are a sole trader or owner or you have a startup enterprise, you can benefit from a serviced office. If you are running a small business, you can use a serviced office. If your business is growing or expanding and you need space for this growth, then a serviced office may be right for you. And if you want to branch out into a new market and test the water first, you can start with a serviced office. There are many serviced offices in places like Manchester, and click here if you want a glimpse.

The main advantage

It can serve as a foundation as you grow

As mentioned, serviced offices are great for a wide range of businesses. Since the word is flexible, you can easily scale or scale your activities. For example, if you are a startup and you are experiencing some growing pains, the service-providing office will gladly give you the space you need to grow. It's relatively easy to upgrade your contract and get more people on short notice; Alternatively, you can have a small space if you want to make your activities smaller.

It does not come with a downtime

Moving to a new office can be challenging and you have to deal with the downtime you need. But serviced offices are ready to go - which means you can take advantage of the benefits as soon as you enter. You can manage your business directly without having to worry about downtime, because the tools and utilities are already set up for you.

আছে There are additional services you can take advantage of

Here's a few basic facts about a stomp pad and how it works - especially for those who are just starting out. For example, most serviced offices will have a managed reception area where staff can answer for you and most have meeting and conference rooms for rent. And there's more - some have 24/7 security and CCTV, and some rent equipment, such as handsets and computers. Finally, to get the most out of a serviced office, remember one more thing: go for on-site parking, because it's an invaluable component these days!

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The advantage of being a well known broker

By Will Corey On June 23, 2022 Business

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It is no secret that the Forex market is the largest financial market in the world. As of 2021, statistics show that the global Forex market is valued at $ 2.409 quadrillion with a daily volume of $ 6.6 trillion. With such a huge market, it can be assumed that the services of experts in various fields are constantly being relied upon.

The Forex Market welcomes participants from all walks of life, from active traders to passive and even those who do not trade but help others trade through their services. This is the next section of participants that this article will refer to.

Join us on how to make a profit without closing and opening positions.

Who is a well known broker?

An introductory broker can be defined as a partner who earns commissions by working with a brokerage company to trade new clients using the company's platform. They can be either a person or a business entity. And they are usually called intermediaries because they are intermediaries between a lead and a client.

It is important to note that Ib Forex trading has become popular due to intense competition among brokers as each broker is trying to outperform the other by increasing their client base. Most of the time people confuse them with an authorized one. This misconception can be attributed to the similarity of their roles as they both perform marketing functions. However, what sets them apart is that a promotional broker performs more personal tasks. These personal functions range from the provision of financial advisory services to the provision of educational materials and trading signals. All of this is done to improve a client's overall trading experience.

On the other hand, an affiliate has more of a transactional relationship with a client. Once a lead signs up with their unique link, the agreement between the two parties ends.

You do not need to have any special license or documents to become an IB. Or you don't have to pay any special fees. All you need to do is work in finance, especially in the niche of foreign exchange. An IB must also have a strong online presence. Because often your potential converts come from your network of active followers.

The process of persuading clients to trade with your company becomes seamless when you operate a platform that spreads Forex content. This is because potential customers see you as an authority that makes it easier to trust you and your recommendations. As an IB, you must have top communication and social skills as they are the mainstay of modern day marketing. It is important to note that the payment structure used to allocate commissions to introduce brokers differs from company to company. However, the most common payment model for IBs Rebate

How it works is that the more transactions are made by the mentioned lead, the higher their commission.

Some platforms also employ one-time commission models. This means that as soon as a new trader registers and starts trading, a one-time payment is made to IB.

The advantage of being a Forex IB

Signing up as a promoter broker is not without its benefits. They include:

  1. Increased potential for entrepreneurial growth

Being a Forex IB is a great way to hone your entrepreneurial skills. Because this platform allows you to use your skills and technology to earn money by solving the trading needs of different clients.

Introduced brokers also have the opportunity to build their brand identity, followers and communication skills that must be in the arsenal of every 21 people.St. Century Entrepreneurs.

Therefore, Forex IB can play a role in marketing, customer relations, public relations and financial services.

  1. Provision of multiple ways to increase profits

One of the advantages of being an IB is that your profits can be made from different earning models.

The only thing you need to do to enable these larger earnings is to properly understand the dynamics of the marketing structure. For example, the traffic and lead marketing model would be useful for an IB who has a job in digital marketing and a huge following.

This is because they earn commissions based on the number of impressions and clicks on the links used in client sourcing.

IBs who are considering becoming a Forex broker can also build their audience and refer clients to the services of the broker they are partnering with. It is important to note that Forex brokers also have the luxury of monetizing third-party information dissemination platforms such as YouTube and WordPress.

  1. Non-financial benefits

Although rebates are earned for each successful lead introduction, IBs are generally responsible for other benefits in the form of incentives.

Most top forex brokers offer their IBs sponsorship opportunities and a skilled marketing support team. By hosting events and allowing brokerage companies to advertise on your social media channels, you can build a solid client base.

This community of clients helps you grow as an entrepreneur because a large number of them are investors and traders doing business in different markets. Imagine trading with crypto and stock market trading traders and investors.

Doing so expands the range of the market for you to become an experienced financial expert.

  1. Freedom

Being a Forex IB means you don't have to be limited to 9-5 work rigidity.

Therefore, you can take on other job roles without risking your IB career. A large percentage of Forex IB. Compared to an affiliate program, the work of an IB provides more flexibility because the services provided later are more tailored to a client's trading needs.

With your unique trading strategy, you can offer value-driven services to your clients through your broker's platform.

  1. An affordable way to generate revenue

Being a Forex IB requires little to no financial investment. All you need to do is build a strong community of active followers and have a decent knowledge of Forex financial market activities.

Also, in order to get your work done, you don't need to buy promotional tools and materials since the broker has already assigned them after registering as IB.

Conclusion

Anyone can be IB and location is no barrier. Europeans, Asians and Malaysians can be brokers familiar with the audience of good marketing skills and active traders. It offers a real way to supplement a regular income.

Residents who want to make it a full-time job can partner with a reputable broker to meet the needs of their various clients. Interested IBs should keep in mind that in order to differentiate themselves in the Forex market, they must sharpen their communication skills.

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Here are 3 ways to separate your hair and beauty salon

By Will Corey On June 22, 2022 Business

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When it comes to owning and managing a successful business, you want to stand out from the crowd in order to attract more customers and be unique.

There are several ways to go about it, you can attract customers but you have to make sure they come back. Three things you should always keep in mind are: putting customers first, pictures and decor of your salon, and marketing your business. Combining these three things will definitely bring customers and start your business.

Fortunately, Neon Creations has come up with these three ideas to make your hair and beauty salon stand out.

Invest in a neon sign

Having a different, unique and stunning decor in your salon is a great way to set it apart from the crowd. Having a unique focal point like a neon sign in your salon not only attracts attention to your business and attracts people, it can also serve as a form of free marketing! When people take pictures of your outfit and post it on their social media platforms like Instagram, they actually advertise your salon, which can encourage more people to come.

Has a social media presence

One of the most important things you can do to market your business is to stay active on social media platforms. Once you've set up the following, it's easy to get in touch with your potential clients. Also, keeping up to date with current beauty and hair trends is a great way to show potential customers that you are involved with the latest styles, potentially allowing them to trust you.

Marketing is a very important part of any business and can definitely make your salon stand out. Displaying your salon decor, services and staff on your social media is a great way to connect with your clients.

Buy a coffee machine for your customers

There is nothing better than complimentary coffee! It’s a small thing in life, customers who have a great experience in your salon are more likely to come back without finding anywhere else, especially if you have a brilliant product like a coffee machine.

Most salons already offer hot drinks as part of their service, but if you go one step further by allowing your customers to help you get a delicious coffee from a machine, you are setting a high standard. If they are a coffee lover, they may want to get their business back on track!

Another thing is that if your customers have a wonderful time at your salon, they are more likely to refer you to their friends and family, so your business will bring more customers. It may be worth adding those special touches because they can make a huge difference in the long run!

There you have it, three great ideas for implementing your hair and beauty business. A decoration concept, a marketing concept, and a customer service concept. Focusing on these three can set you up for success.

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89% of people think that social media negatively affects their mental health

According to a survey by The Cybersmile Foundation, 89% of social media users believe that it is harming their mental health.

The organization recently unveiled Digital Wellbeing 2022 - the second bi-annual study conducted by the charity to learn about the impact of social media use on users between the ages of 16 and 24.

The Digital Wellbeing 2022 survey asked 1,000 participants aged 16-24 across the UK a series of questions about how their use of social media affected them. As part of the research project, important topics like mental health, body image, social comparison, negative news consumption, social media addiction and many more were explored.

Holly H, the official cybersmile ambassador, said: “I feel very lucky to have been able to be myself and to express how I feel and who I am on social media. It's amazing to see so many different people from around the world, to connect with them and to share experiences. Most of the time it’s an incredible experience, but now and then it can be tough online. If you ever find yourself struggling, it is important to get some extra help because your mental health and well-being are very important. Talk to your friends or family about how you feel, or contact the incredible Cybersmile team for help. ”

The study was conducted to better understand General Z's relationship with social media and how it affects his feelings about his body, life and personal well-being. The results of Digital Wellbeing 2022 will be used to ensure that CyberSmile continues to provide the most useful and effective advice, education and support services possible.

Dan Reisbeck, co-founder of The Cybersmile Foundation, said: “Our Digital Wellbeing 2022 report provides significant new insights into how social media use is affecting the daily lives of an entire generation. With increasing technology and increasing platform retention times - Gen Z users are being affected a bit beyond what we've discovered before. These results provide valuable insights to Cybersmile on the digital well-being of 16 to 24 year olds in the UK and will play a key role in helping us harness our support resources, create new educational materials and create effective awareness campaigns. "

To learn more about the relationship between General Z and social media, CyberSmile is backed by Dr. Barbara Mariposa, a member of the advisory panel - a medical doctor with a background in psychiatry and public health, whose books include The Mindfulness Playbook, The Kindness.

Dr. Barbara Mariposa, a member of the Cybersmill Advisory Panel on Wellness and Equity, said: “The results of Digital Wellbeing 2022 are stark. They underline the vital importance of education from an early age in the safe and respectful use of social media. Edited social media versions of reality offer the perfect body and the perfect world, with nine out of 10 participants in the survey reporting a negative impact on how they feel about themselves, their bodies and their lives. Young people are rightly concerned about the detrimental effects of these periods on addiction and increased anxiety, the amount of time taken from study, and the basics of good self-care, such as exercise and nutrition. CyberSmile's Digital Wellbeing 2022 report highlights the potential damage that unbalanced use of social media platforms can cause.

The study was conducted by CensusWide on behalf of CyberSmile between 16 May and 24 May across England, Wales, Scotland and Northern Ireland. Regional data covers major attractions in the United Kingdom, including Belfast, Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Norwich, Nottingham, Plymouth, Sheffield and Southampton.

The amazing Arebela, General Z. Influencer, says: “It can be difficult for us to understand the difference between the real world and the digital world, because we are often immersed in a pixelated reality. We learn how to look after our own well-being, how to use the Internet productively, and how to communicate through it. Education should be introduced at an early age to encourage balance and knowledge as well as to look for red flags and learn what to do! I encourage my followers to be aware of their personal well-being when using social media, and my young and parental followers practice it through family activities that can be done in a fun and safe way - encouraging meaningful social and digital interactions while building trust. Your digital well-being is very important. "

The key findings of Digital Wellbeing 2022 include:

46% of respondents indicated that social media seeks to permanently change a part of their body through their surgery.
87% of respondents indicated that social media content makes them feel pressured to be perfect.
85% of respondents indicated that social media negatively affects their feelings about their own bodies.
89% of respondents indicated that social media negatively affects their mental health.
77% of respondents indicated that social media negatively affects their physical health.
89% of respondents indicated that they feel dissatisfied with their lives when compared to others on social media.
86% of respondents indicated that their use of social media made them feel anxious.
32% of respondents indicated that they felt addicted to bad news online.
33% of respondents indicated that they do not feel safe sharing their opinions and opinions online.
44% of respondents indicated that they are concerned that they are addicted to social media.
52% of respondents indicated that they feel better when they spend less time on social media.
51% of respondents indicated that their sleep is negatively affected by the amount of time they spend online.
32% of respondents indicated that their diet is negatively affected by the amount of time they spend online.
32% of respondents indicated that their exercise was negatively affected by the time they spent online.
40% of respondents indicated that their study was negatively affected by the time they spent online.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Mental health, social media

Advertising, Marketing & Media

Teads omnichannel launches attention programs to take attention measurements forward

The global media platform TIDS has launched the TIDS Attention Program to strengthen its position in the attention measurement sector.

The program will equip brands with the best multi-screen reporting of attention metrics in Tides Ad Manager. By integrating Teads 'global scale and industry-leading attention measurement partners between quality publishers and connected TV providers, this pioneering program will accelerate the understanding of media buyers and media owners' attention to allow them to plan, buy, optimize and report on attention. Ultimately to drive better returns on media investment for the brand.

Concentration has been shown to be three times more effective in predicting results than visibility with key drivers identified as creative, media quality, relevance and advertising experience. As digital investments are fluidly allocated across channels, brands are looking for better ways to measure this new metric on each screen.

Caroline Hugonenk, SVP Research and Insights at Tides, said: "We are proud to be able to manage the evolution of attention span by launching our focus program because we know that focus has a different impact on a brand's business as a result of promotion and consequence.

"This is a huge step forward for the industry, and we will continue to work with all of our publishers, agencies and advertiser partners on how to work with this new metric and align it with their business goals."

Now, with Adelaide and Realeyes, it will be possible to measure omnichannel concentration with the help of Teads. With over 2,000 creative measurements, Teads' long-lasting facial coding measurements with Realeyes means the platform can integrate both creative and media quality metrics from Adelaide to provide sophisticated solutions for brands. This partnership will enable brands to pre-test creatively by screen type to capture levels of focus before the campaign launches. Advertisers can use these integrated focus insights to optimize live campaigns, connecting the right creators to the right screen, resulting in greater impact, higher results and increased efficiency.

Mark Goldman, co-founder and CEO of Adelaide, said: “We are excited to partner with Teads to establish a global focus metric for better planning, optimization and, most importantly, advertiser results. "Their work exemplifies Tides' rigorous approach to the attention metrics to understand the nuances of how media and creativity affect attention."

Also, Teads is now building new foundations in partnership with Lumen by offering Native Reporting of Attention Metrics in Teads Ad Manager, with contextual creative testing tools that allow advertisers to optimize their resources. This is the first time a third-party affiliate company has merged with a technology platform, enabling brands to report more accurately and accurately on the level of attention their ads received for a promotion. By combining lumen focus data with Brand Pulse, Teeds' in-house brand lift solution, Teads will be able to advise brands about the level of attention needed for a particular campaign.

Mike Follett, MD, Lumen Research, says: “We are really excited to expand our relationship with the TIDS team. Tides and Lumen have led debates around the focus economy, so it's great to see how early research projects have now become business tools. ”

By partnering with leading attention measurement vendors, Lumen and Adelaide, and advertising-testing leader Realeyes, Teads is building a powerful tool that enables brands to drive greater media effectiveness and business results. As the program evolves, TIDS will integrate additional partners and capabilities.

Mihkel Jääätma, co-founder and CEO, Realeyes, said: “We look forward to expanding our long-term partnerships with TIDS and other top-tier partners to advance the adoption metrics of the booming advertising industry.

"The advertising industry is moving from tons to quality, combining metrics of creative and media focus to create smart decisions, drive higher ROI and create a better consumer experience."

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Attention, Customer, Omnichannel