MediaVision, the Integrated Digital Performance Agency, has unveiled a new technology stack that provides advertisers with predictive SEO, weekly share of search data and the key to digital demand tracking at a brand and product level.
The company claims that the technology marks a significant development in the performance market capabilities, and is designed to bridge the gaps left by the major platforms by integrating data sets and sources beyond their current approach.
With three products, the crown jewel of which is the Predict SEO platform, MediaVision’s data science and development teams have launched after 12 months working with global retailer New Look to ensure the technology is delivered to real-world commercial demand – resulting in impressive new revenue growth. Appearance. In addition, the collaboration brought the pair the “best use of data” category at the UK Digital Growth Awards 2021 and shortlisted them for the European Search Awards 2022.
The Predictive SEO platform uses real-time data to move SEOs beyond its traditional responsive and active ingredients and allow it to identify future trends and quickly create content so that a business can achieve high rankings.
Importantly, the platform enables e-commerce brands to maximize the benefits of the entire customer demand cycle to drive growing revenue. It does this through four main areas:
- Detection of demand change soon
- Better matching of demand and supply at a product and department level
- Provide teams with tools to maximize efficiency in search, performance, merchandising and shopping
- Creates a new growth engine that ensures that SEO is seen as a key investment channel and not just a healthy factor
Supported by Predicto SEO MediaVision’s Share of Search tool – it’s the first of its kind to provide weekly insights so that brands can compare themselves with each other and analyze and benchmark those details over time. It marks a step-change from monthly reporting under current industry tools.
Share of Search can not only help track the strength and resilience of a document brand – it can detect competition at both a brand and product level and understand the immediate impact of current marketing investment, allowing for better campaign customization and responsiveness.
In addition, MediaVision’s Digital Demand Tracker scans real-time search needs across brands and market terms and does so four times faster than publicly available data. It provides retailers with a quick and constant insight into a market, allowing retailers to make decisions with confidence.
Commenting on the news, founder and CEO Louis Venter said: “In today’s e-commerce market, there are very few industry-standard tools that can meet the brand’s challenge, so we decided to build our own and test with high-performing clients. After much hard work, we can safely say that we have a new suite tool that answers the most difficult client challenges across the entire customer demand cycle.
“By enhancing consumer insights, we support the most ambitious growth strategies across all digital platforms, providing our clients with the benefits they need.”
Sam Pennington, senior SEO manager at New Look, added: “A traditional SEO strategy is a mix of responsiveness and activism, but what we’ve been able to add to this with the help of MediaVision’s new technology is predictive data where we start and where we start. What we focus on. This in turn helped to refine other functions of the business; And since we’re not seeing the same data as our competitors, the overall impact on growing sales is significant.
“New looking organic search strategies need to evolve, and predictive SEO predicted by more effective digital demand tracking is the right move to move forward in today’s highly competitive e-commerce market.”
Moving forward, MediaVision – voted one of the best places to work by Campaign Magazine last month, and a winner of multiple search awards in the UK and Europe – will focus on helping clients integrate forecasting SEO platforms into e-commerce workflows. , And will later launch a front-end product to support less experienced teams.
Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.