The Cambridge-based KISS Communications digital agency has merged with Isle Interactive, added significant resources and strengthened its position as a leading creative organization.
The merger is expected to lay the foundation for the agency to achieve its ambitious growth plans and creatively expand and strengthen its offerings across marketing and brand strategies, campaign development, in-market activation and digital delivery.
The newly merged team will add more value and expertise to the agency’s blue-chip national and international clients operating in the fields of science, education, agriculture and technology.
KISS MD Sarah Reakes says: “This is a game changer for the future of the business. Isle already brings a lot of digital knowledge to a strong team, we have similar ambitions for growth and our team’s skill sets are incredibly complementary, so it makes perfect sense to join the force.
“We have already worked together for several years and there has been a lot of mutual appreciation. We know and respect each other’s different strengths and we look for the same things in our work. In an industry that is highly competitive, it’s a move that enables us to stay ahead of the game and provide only the best creative work for our clients, “said Ricks, managing director of the expanded agency.
The KISS name remains, and the Isle team will relocate all and reunite with their colleagues at the company’s head office in the Pitt Building in central Cambridge. The consolidation formed a team of more than 30 staff servicing clients, including Bare Crop Science, Backs, Bedrock Learning, Marshall Group, Taylor & Francis, Virgin Limited Edition, Cambridge Education Group, Cats Global School and Cambridge Net.
Isle co-founder Richard Copping, who will be the director of operations and will lead the project management team, added: We can handle more complex digital projects, and with the strategic and creative energy of the KISS people, it feels like a powerful and invincible proposition. “
As part of the merger, a new leadership structure sees CEO Simon Fryer take on the newly established role of chairman. Isle Moore, the founding director of Isle, has been reinstated as senior director, and Sue Cartwright has been promoted to deputy managing director to complete the transition.
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