Instagram Rich List 2022: Ronaldo holds the top spot

Cristiano Ronaldo tops Hopper HQ’s annual Instagram Rich List for the second year in a row, earning $ 2.39m per post, up 49% from last year.

The list reveals the platform’s highest-earning names, based on internal and publicly available data, including celebrities, athletes, or influencers covering fitness, beauty, and lifestyle.

In second place is Kylie Jenner, who jumped from fourth place in 2021, her earnings increased by 22%. Those on the top 10 list this year are earning an average of 27% more per post on the platform than in 2021.

The top 10 on the Instagram Rich List 2022 are:

(Celebrity, number of followers and estimated earnings per post)

1. Cristiano Ronaldo – 460 million followers – পোস্ট 2,397,000 per post

2. Kylie Jenner – 354 million followers – পোস্ট 1,835,000 per post

3. Lionel Messi – 343 million followers – পোস্ট 1,777,000 per post

4. Selena Gomez – 331 million followers – পোস্ট 1,735,000 per post

5. Dwayne Johnson – 325 million followers – পোস্ট 1,712,000 per post

6. Kim Kardashian – 321 million followers – 68 1,689,000 per post

7. Ariana Grande – 319 million followers – পোস্ট 1,687,000 per post

8. Beyonce Knowles – 265m followers – 1,392,000 per post

9. Khloe Kardashian – 258m followers – 1,320,000 per post

10. Kendall Jenner – 245 million followers – পোস্ট 1,290,000 per post

Visit to see the full Instagram Rich List and the key names it created – additional TikTok and Pinterest Rich Lists and ‘Cancel Lists’.

In the past year, Instagram has reached an average of 27% more revenue per post compared to the top 10 of the Rich List 2021. Since the list began to exist in 2017, the Instagram earnings of the top 10 celebrities have increased 76% – from an average of $ 9m in 2020 to m 16m in 2022.

For the first time in its six-year history, has released a TikTok Rich List, detailing how many stars make money on the platform. Charli D’Amelio TikTok tops the list of richest people with 142m followers and earns $ 105k per post. Despite being ranked 39th on the Instagram Rich List, he earns 263k per post on the platform. has also released a Pinterest Rich List, revealing that the platform’s top earners have all emerged as women, lifestyle and interior design tops.

The top 5 on TikTok’s rich list are:

1. Charlie D’Amelio – 142.9 million followers – $ 105,100 per post

2. Dug in the news – 144.5m followers – $ 90,490 per post

3. Bella Porach – 90.3 million followers – পোস্ট 66,830 per post

4. Addison Rye – 88.1 million followers – পোস্ট 65,200 per post

5. Kimberly Loiza – 64.m followers – $ 47,380

The rise of ‘cancellation culture’ over the past few years, and celebrities losing influence for a variety of reasons, has affected the data, with big names like Will Smith, Amber Hard and Johnny Depp being dropped from the original list and ‘canceled list’. In 2021, the ‘Fresh Prince of Bell-Air’ star could earn $ 338k per post on Instagram, yet after months of inactivity, Smith is currently forecast to earn $ 0 through the platform.

Mike Bander, co-founder of, says: “Every year when we reach Instagram Rich List, we are amazed at the earning power of celebrities and influential people on Instagram. With Ronaldo back at Manchester United and the release of his wife’s Netflix show, it’s no surprise that the football icon has retained his number one spot. It is also interesting to see the rise and fall of stars in the rankings; Kylie Jenner reclaimed second place after dropping to fourth place last year, when her sister, Kholo, found herself in the top 10 for the first time. This, due to the ‘cancellation of culture’ or loss of influence, along with the loss of the ability to earn big names, has made this year’s results really interesting.

“With the growing popularity of TikTok, we became interested in finding out what TikTok stars earn through the platform and how it affects their earnings on Instagram. Although TikTok earnings are low, it may be due to the relative infancy of the platform. Yet the fact that platforms like Instagram are adapting to compete with the video app is an indicator of TikTok’s strength and potential growth, so we’ll probably see stars earn more on TikTok next year and less on Instagram. “

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Tags: Influential, Instagram, social media

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