How To Plan Your Marketing Strategy Around Your Business Event

By Will Corey
On June 20, 2022
Advertising, business, marketing


A well thought out strategy is essential for successful event marketing. If you evaluate your event goals, content management, promotion efforts, engagement activities, and technology, you’ll be sure to create a solid marketing plan for your event, whether you’ve used an event company in London or decided to crack it. It is itself

How to create a marketing strategy for an event

The goal of an event marketing strategy is to increase event awareness. You want to direct potential and former participants to the “awareness” level of your marketing funnel so that you can keep them informed as they move toward buying tickets.

You will want to help people who are already aware of the progress of your event at the purchasing and advocacy level.

# 1 Early Bird Discount

Once the initial enthusiasm for your event has waned a bit, you need to think of new ways to get people to register. At this point, you can take advantage of the “Early Bird Discount” which is applied through the sale of stunned ticket prices as the event approaches.

# 2 Pre-Event Page

Often, people forget that even if all the details are not final, they can still publish it to create an event page and create initial interest.

You can point people to a central page and use it to capture leads that can be reached later by creating a pre-event page. This will help you improve your SEO rankings.

# 3 Blogging

The next step in your event marketing strategy is to explain why you are hosting an event.

Writing unique, targeted blog posts to promote your event and gather people around your ideas to show them that your event is necessary. In addition, blogs sell less than event landing pages, which makes them an excellent way to generate initial interest.

# 4 Social Media

Coming up early on social media is one of the best event marketing strategies, as it is important to build momentum for your event advertising.

Create an event hashtag to help you engage with your community before, during, and in the weeks following your event.

Facebook, Twitter, Instagram and LinkedIn will all be important depending on the type of event you are hosting, but don’t forget about Snapchat, YouTube, Pinterest, TikTok, Reddit and Medium.

# 5 Partner Outreach

Since event marketing partnerships and sponsorships are critical to the success of your event, you should start contacting affiliates, complementary business and media partners as soon as possible.

That is, before the official start date of your event. They will be able to help you spread the word right now.

# 6 Thought Leadership and Guest Posts

While blogging on your site is important, you should also reach out to new visitors outside of it in order to attract new visitors. The best way to do this is to create guest postings or thought leadership pieces that people will happily share.

Again, the nature of the event will have a significant impact on the specification. For conferences and B2B events, this is relatively easy because you can create an art report or sell a white paper that includes key recommendations from all of your speakers.

# 7 Promotions given

If you are going to use Google ads or paid ads on social media, now is the time to invest.

Any one of these features can be enabled or disabled at any time So, for maximum reach and impact, you can focus your marketing efforts a few weeks before each event launch, strengthening and expanding your existing marketing efforts.

# 8 Email, Email, Email

Email is an essential element of your event promotion strategy. Now that your event is ready to go live, you send your first big email blast to potential participants, remembering to include those who have already pre-registered.

You can send manual and automated emails to your community to increase participation and provide important reminders such as where to find your location or how to log in to your virtual event.

# 9 Event promotion

Involving the press can help you promote your event outside of your personal network and increase ticket sales. This will help you to develop your own future brand strategy and increase the number of links to your website, not to mention increase the number of visitors to future events.

Write a press release and send it to local newspapers and radio stations to get as much media coverage as possible.

# 10 The ultimate explosion

Since you’ve been building a relationship for weeks or months, your recent blog posts, social media updates, and emails should now contain more important, sales-oriented messages. Now is the time to make your clear call to action and turn your strategy into ticket sales and the ultimate promotional explosion of blogs, social media posts and email send outs.

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