How does a headless CMS work?

By Will Corey
On June 30, 2022
In advertising, business, digital marketing, online advertising, search marketing


Headless CMS (Content Management System) may seem a little confusing, especially if you have no idea what a content management system is first. However, it is not so difficult to understand or explain and soon you will be able to understand all the benefits and what headless CMS can do for your website and your content companies.

Now, a traditional CMS is a content management system that is fully integrated with the display function of a ‘head’ or website. For them, you often get “what you see is what you get” (WYSIWYG), because what you do in the backend of the website is seen in the CMS. Also, everything is packed in one system.

To use an example, suppose you have a content that you use a simple CMS to handle. You want to push this content to a website on a computer, but you decide that it would be great if the content was also formatted for mobile. However, the CMS only goes to the computer, rather than to any device, because the computer is the ‘head’.

You can also think of a CMS as a straight road leading to a destination, where there is no way to deviate from the path or otherwise move. Instead, you need to take that straight path, so that the content goes to the computer.

On the other hand, Headless CMS will allow you to customize and post content anywhere using the API (Application Programming Interface), where you can take part of the content and post it to any device. Instead of a straight road with a destination, you have a detour and branch road that goes in many directions but eventually returns to the same destination, which gets your content in the hands of those who need it.

Going deep and headless

A headless CMS gives editors a place to manage their content while providing content via an API for developers. The API acts as a bridge that connects back-end content to front-end codes and templates. So with the right API you can fully customize your content and place it on any front end of your choice without having to lock in a choice via CMS.

All your content and APIs are hosted in the cloud and then sent wherever you want to send content. For example, you can put your content on the web, as well as on mobile devices, VR and voice. Headless CMS can use the API to connect to anything, which makes it helpful for current and future evidence for the next technology we use to access our data.

How does a headless CMS help a business?

The biggest advantage of having a headless CMS is that you can share a lot of content in many places, without spending a lot of time. You don’t have to use multiple content management systems to support all the ways you want your content out. Instead, you can use only one headless CMS for unlimited digital channels.

Although CMS combines code and content, which makes it impossible to share content anywhere other than the same code, Headless CMS separates website code from website content. Not only does it make content editing and website development easier, but it also allows people to develop the website without compromising any of the content already on the website.

The biggest advantage of headless CMS is if your business is public. If you want to make an update or your business has caught a mistake, and you have 50 items that you need to fix or update, you don’t want to fix everything one by one. With Headless CMS, you can update to a central position and then push the change to all the important places with one or two clicks.

Many businesses have switched to a headless CMS just for this!

Get a headless CMS for your business!

Now that you have learned what a headless CMS is, and how it works and can benefit you, you can make an introduction to your business process. This will help you keep your content running and now that you know how it works, you can make it work for you!

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