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GetResponse, a provider of marketing automation software, has launched an advanced eCommerce marketing automation solution.
According to Daniel Brzezinski, VP, COO and Head of Products at GetResponse, eCommerce Marketing Automation can help online store owners scale their business in an automated way – increasing revenue and sales.
He said: “While we have existing partnerships and strong integrations with eCommerce companies such as Shopify, Magento, Prestashop, WooCommerce, and BigCommerce, it has become clear to us – through countless customer interviews – that we need to expand eCommerce automation solutions. . .
“Inspired by this insight, we’ve taken our existing eCommerce integrations to a new level and added additional features to better equip business owners to drive revenue smoothly.”
The following set of advanced features allows users to harness the power of automation to enhance their eCommerce store:
One-click integration with leading eCommerce platforms: Complete product inventory and customer data on GetResponse (no coding experience required).
Advanced segmentation: Information about customer purchases, order history, and site behavior enables you to create well-targeted marketing campaigns that create and convert categories for specific groups of customers.
Quick Transaction Email: Send automatic purchase confirmation and trigger automatic abandoned cart emails that remind customers of unfinished purchases.
Promotional code: Synchronize promotional codes from eCommerce platforms with GetResponse and drag and drop seamlessly into newsletters, auto-responders or automation messages.
Product Recommendation: Product Recommendation Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behaviors. Automation populates the section within an email with specific products relevant to each recipient on the list.
Popup: Used to grab the attention of website visitors, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific terms for how they work.
Pre-built automation templates: Welcome new acquaintances, recommend products, recover lost sales, and easily use behavioral targeting with pre-built templates and playbooks.
Omnichannel: Use emails, web push notifications, SMS and popups to promote full multichannel customer engagement which boosts sales growth.
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