E-commerce Sites New Marketing Blog

By Will Corey
On June 3, 2022
In advertising, business, digital marketing, ecommerce

E-commerce site

(Image source: Pexels.com)

Running a successful business requires dedication, hard work and a lot of time. It is an endless process that often takes years to achieve.

You need to know how to run your daily activities to improve your business.

This blog post provides some tips on how to increase the longevity and growth potential of your ecommerce site while running smoothly.

Table of contents

Invest in the right platform

Choosing the right ecommerce software for your e-commerce site can make all the difference between a successful store and a slow death.

Shopify would be a good example of a reliable platform.

It is one of the most used for startups and small ecommerce sites due to its easy to use and advanced features.

It helps you build your store in minutes, host it quickly and start selling right now Shopify also offers secure payment options, social media integration and a full app store.

If you run a small business or start with your first store, these are great things to have on an ecommerce platform.

Paid platforms have excellent support and extensive features, such as reliable search engine optimization (SEO) audit tools.

With a given platform, you will always be assured support whenever you need it (Almost always, at least.)

If you have any technical issues with your site, people are available to contact you 24/7 to help.

Make sure your website is mobile-responsive

It is not enough to know how to write amazing content.

Ecommerce sites are expected to be mobile-responsive today. Mobile-responsive.

This means that the ecommerce site needs to respond well across different devices, browsers and operating systems.

This is because people use mobile phones and tablets when shopping.

You’re losing customers if they don’t have a fraction of the opportunity to shop on your site because you can’t support their device or browser.

Another reason why mobile responsiveness is gaining momentum is that Google prefers mobile-responsive pages when indexing content.

If you have a mobile-responsive store, people expect to find relevant and valuable information while browsing your store.

If you plan to use a paid ecommerce platform, expect to invest around $ 100 to get a mobile-responsive site.

Research the tools you are using thoroughly

Using the wrong tools and services for your ecommerce site can be costly, especially if you do not know what you are doing.

Not to mention, they can cause unnecessary delays and errors.

For example, you might consider investing in Instagram tools to streamline your interaction post ideas for social media marketing.

This is great and all but you need to make sure that they are compatible with your ecommerce site, or that you can spend money to fix your site issues.

Be sure to do a thorough research into the pros and cons of the tool you plan to use, whether it’s paid or free.

Doing so gives you an idea of ​​the value of investing in your business needs.

Run the survey whenever you can

A repository of information about your customers.

By asking for their feedback, you’ll be able to understand their needs and the overall breakdown of how your ecommerce site works.

It is also an opportunity to improve or modify your product or service offers based on the results of this survey.

Contact survey companies like SurveyMonkey, PollDaddy, Survicate, or Google Forms.

Use powerful customer database software to store, manage, and track details and interactions with your customers. This makes it easier to find and reach your customers when conducting surveys and asking for feedback.

You can use various employee survey tools to learn more about your employees.

These tools help you keep track of their core performance metrics, general employee satisfaction, and issues that need to be addressed.

Upload content frequently and consistently

If you don’t actively update your ecommerce site with new content, you’ll lose a lot of customers – especially those who are interested in shopping today.

Most people use the internet for product information before buying anything online.

Many of them will check out your store and search the “Contact Us” or “About Us” pages to learn more about your company and how to differentiate it from other stores.

If you have trouble keeping your site up to date, you may want to purchase online SEO articles and content. Ding therefore ensures that you have consistently fresh and search engine-friendly articles.


1. What is the best ecommerce platform for new entrepreneurs?

It all depends on your specific business model, goals and budget. If you initially plan to sell products or provide low cost services, Shopify is a good platform.

It’s easy to use and has many features to help you grow your business

If you want more advanced options such as multi-currency support, inventory tools, and advanced reporting features, Magento is the way to go.

2. What is a good ecommerce platform for online business?

It also depends on your specific business model and your budget. If you want to get started with a free platform, go with Magento or Big Cartel.

With Magento, you’ll find guaranteed features that only come with paid platforms, such as custom themes, third-party extensions and support for multiple languages.

However, it has a steep learning curve.

Keep your site running smoothly

Running an e-commerce site is not easy. It can be a lot of work and a lot of time, but if you do it right, you will have a thriving business for the coming year.

The key to success is knowing what works and what doesn’t.

If you have any questions about what we talked about today or need help with something specific, please do not hesitate to contact us! We are here to help!

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