Duncan is an award-winning editor with over 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited an array of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
French IT services company Capgemini has acquired Rufus Leonard, a London-based brand design and experience firm.
It is hoped that Rufus Leonard’s ability to categorize brands through design and technology will enhance the group’s customer-first services in the UK.
Rufus Leonard is a 70-person organization that aims to transform service brands into a bright, exciting experience. The future of its client base and creative design skills group, including the World Wildlife Fund (WWF) and AXA UK, is considered to be highly complementary and integrative to the part of Capgemini Invent, defining the future of the frog human-centered design service.
Cyril Garcia, CEO of Capgemini Invent and a member of the group’s executive board, said: Rufus Leonard’s specialty in leveraging technology and design to build a brand’s promise will enhance our frog offerings in the UK.
“Rufus Leonard was a natural fit for us in terms of ability, client and culture. I’m glad to welcome them to my team. “
Comment Neil Swensen, chairman and founder of Rufus Leonard, said: “Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit from their personal development and career opportunities. We are excited about the group’s customer-centric design services as well as its highly complementary culture and approach to incorporating data into client bases. “
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