Facebook has been named the most influential social media platform for British buying habits, new research has discovered.
Survey data from FCA-regulated credit broker Little-Loans.com sheds light on how social media affects British buying habits that, in turn, could help the company’s marketing efforts.
A national representative survey of 2,000 Britons found that Facebook is the social media platform that drives the most sales.
Participants described in detail which social media space led them to make the most frequent purchases, and the top choices in order of popularity were:
- Tick tock
Gen-Z differs from the country’s top choices, citing Instagram as their number one spending influence.
Whether through advertising, influencers or peers, the British spend an average of £ 148.40 on products or services they see on social media apps or websites.
People aged 35 to 44 spend the most on social media, averaging £ 179.20 Men have been found to spend more than women: £ 161.60 compared to £ 133.50, respectively.
However, 60% of Britons admitted that they regretted buying multiple items from the platform, with one in five admitting that they regretted “many times” after the purchase.
Little-Loans.com has also analyzed search data to rank the most popular items purchased by TikTok over the past year. Top items were:
Tick tock leggings
Tickled feta pasta
TikTok Starbucks Secret Menu Item
TikTok lights (LED and sunset)
TikTok Cloud Wall
TikTok phone case
Tick tock cobbler
Commenting on the information, Harry Lawrence, a digital marketing expert at Little-Loans.com, said: “In today’s world and age, social media is an undeniably influential marketing tool. Whether you’re paying for ads on its userpage or creating content to attract customers organically, the possibilities are endless.
“It is interesting to note that Facebook remains the most influential social media platform for shopping habits, especially at the beginning of the TikTok era. But the 35- to 44-year-old population has the most spenders, the results add.
“Considering that 60% of Britons regretted shopping on social media, it’s important to show your company’s skills and the authenticity of your product. While the impact of social media is likely to spread over time, consumers may become more obsessed with the product based on past poor experience. “
Attached are Harry’s tips on using the power of TikTok to promote your business.
Little-lons.com has conducted data to discover how Britons are influenced by social media. Little-Loans.com is a loan comparison website that allows users to compare small loans from more than 40 lenders to secure the lowest possible APR possible.
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