Month: May 2022

Advertising, Marketing & Media

Car Insurance Calculator: What is it and how does it work?

By Will Corey On May 31, 2022 Advertising, business

Everyone's car insurance rate is different. This is because car insurance companies evaluate each risk factor, taking into account all the possibilities that may increase or decrease the policyholder's chances of making an insurance claim. The simplest, watered-down explanation for different insurance rates would be this; If the policyholder is more likely to make an auto insurance claim, the insurance company will charge more. If the chances of a claim are low, then the price will be low.

So how do you find out what your auto insurance rate will be? This is where the car insurance calculator comes in Auto insurance rate calculators are an online program where you can estimate how much your auto insurance will cost you. This article will explain what you need to know about a car insurance calculator, how it works, what issues to consider and much more.

In the old days when the internet was not so powerful, and smartphones were a bit less common, insurance companies would go through a long and tedious process to get your insurance quote. These included filing files, analyzing a person's financial situation, driving records, and so on. A lot has gone into making insurance coats.

But with the advent of the Internet and the need for insurance companies to be on the Internet, car insurance calculators have become possible. These calculators are an online program that acts like an insurance agent that calculates insurance rates for you.

All you have to do is fill in the details about you, your car and some other things and give them contact information, which can be your number or email id. After you have done all this, within minutes or even seconds, you will receive your insurance quote.

Note that these calculators are not precise when calculating rates. Other factors can affect the value of your insurance rate. Although it is not precise, if you keep accurate information, it is very close to the actual rate. So how does it work?

How does an insurance calculator work?

Car insurance calculators take a lot of details about you and your car, then look at car valuation, actual cash value and many other factors to determine the estimated cost of your car insurance. Let’s take a look at all the different factors that are commonly considered and how it affects your auto insurance rate.

Driving record

Each driver has a different driving record. All your tickets, traffic violations, accidents, etc. are drawn with your clue record. Any violation of the past up to seven years will be considered in determining your insurance rate. Needless to say, those with poor driving records will have higher insurance rates because they are more likely to be involved in an accident and make a claim. Your driving record can be a factor if you get higher insurance rates.

Vehicle making and age

There are many differences in the price of your car. Expensive, expensive cars require expensive insurance coverage and so companies charge more. Smaller, traveling vehicles will get you a cheaper insurance policy.

If you want to save some money on auto insurance, it is better to buy small, cheap cars instead of expensive big cars. Also, you need to choose the best insurance company according to your needs with their coverage to save some more money.

Credit score

You didn't expect to consider your credit score when calculating your auto insurance rate, did you? After all, it makes no sense, doesn't it? Well, if you live in California (and some other states), you'll be happy to know that your credit score can't affect your insurance rate.

But for people living in the rest of the United States, be prepared to pay more if your credit score is bad. This is because statistically, people with poor credit scores are more likely to miss out on insurance premium payments, and the company will have to make up for the loss if the premium payments fail.

In the parking area

Where you park your car affects the cost of your collision and the comprehensive insurance policy. If parking is in an area where crime, theft, car jacking, accidents, etc. are high, you will be charged more for auto insurance. There is nothing you can do about it except change your parking location.

Another thing that can help you reduce your insurance rate is to install security and safety features. For example, if your car has ABS, an anti-theft alarm and other features that can prevent accidents, theft or damage, your insurance rate will be reduced.

Past insurance claims

If you already have another auto insurance policy and you have a claim against it, no matter which company you choose, you will have to pay more. This is because the moment you claim an insurance, no matter how trivial it may be, your insurance rate increases. For this reason it is best to avoid unnecessary insurance claims.

Age and gender

Age and gender are also the determining factors for auto insurance rates and insurance calculators are used. People under the age of 25 have less driving experience. So more money is taken from them. People older and with better driving experience will be charged less.

In addition to age, your gender determines how much you pay. Statistically, women are less likely to have an accident than men, so they are charged less than men.

So these were the reasons that a car insurance calculator takes time to provide you with an insurance quote.

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Advertising, Marketing & Media

What to do when you are nearing retirement

By Will Corey On May 31, 2022 Advertising, business

You probably have mixed feelings as you get closer to retirement age. You feel happy that you can finally take a break from work. However, you are also worried about what the future holds. Your life will never be the same again. It would be weird if you did the same thing over and over again year after year. So, here's what you should do to prepare yourself as you get closer to retirement age.

Start checking your savings account

You must have a significant amount in your savings account as you will not have a regular source of income any time soon. You don’t want to feel helpless on a rainy day because you haven’t boosted your savings account enough. You may need to change your lifestyle to improve your savings account and reduce unnecessary expenses.

Decide what to do with your pension

After years of hard work, you will receive your pension. However, this amount is not equal to what you get while working. Therefore, you must be smart about what you will do with it. If you want to keep this amount of roll for a few years, consider getting pension advice Kent. You also need advice from someone in the area who understands what it takes to retire in Kent. But, again, you cannot be complacent that you will continue to receive a pension because it is much less than your habit.

Find some activity

You get bored easily when you go out of work. Imagine being overwhelmed by your work, and suddenly you are no longer doing it. You must look for other activities to keep you busy. It doesn't have to be harsh. As long as you can work your mind, it's good enough. You can avoid the onset of dementia if you allow yourself to enjoy one or two activities. You can even find local clubs and organizations where like-minded people share the same passion.

Don’t touch your leisure savings

If you increase your leisure savings year after year, you are in luck. There is an amount of reliance on you in difficult times. Since you do not have a regular source of income, you need this amount for unexpected expenses. However, keep in mind that this is only for emergencies. Do not touch this account unless needed. You have nowhere to go, and your retirement savings will go a long way.

Check your health insurance

As you grow older, you will experience more health problems. That way, you must have extensive insurance to avoid problems if you get sick. You will not have to worry about going to the hospital as you know that your insurance will cover the cost. You can even get a new insurance policy if you think the existing one is not enough. Determine if the insurance covers pre-existing conditions and whether you will pay more according to your age.

If you are financially prepared, you will still be waiting for retirement. You have more free time to do whatever you want and you must make the most of it.

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Advertising, Marketing & Media

How collaboration software can help your marketing team

By Will Corey On May 31, 2022 Advertising, business, marketing

Did you know that around 20% of new companies in the UK - one in five businesses - crash and burn out in five years? This is a statistic that is important to digest.

The same source notes that ineffective marketing is one of the reasons why many businesses fail. Marketing is the lifeblood of any business because it enables you to strategically promote your product and service offers in a target market.

So, it pays to equip your marketing team with the necessary tools to achieve corporate objectives. One way to help your marketing team achieve this goal is to use collaboration software. This is the type of investment your employees make that will pay dividends.

The global collaboration software segment is worth billions. In fact, Statista says it was valued at around $ 16 billion in 2020 and could be valued at around; 17.9 billion in 2025. If you don't already have collaboration software, keep reading to see how it can help your marketing team.

Simplified collaboration

If your business is like many UK companies, some of your employees work in the office and some work from their home. Last year, the UK had over 4 million workers contracts that approved flexible working hours. Thus, flexible work is common. When members of your marketing team work from different locations, the collaboration software will put them on the same page. They will have a concentrated space to get together, work as a team and get things done. The software will allow them to work in real-time at any time.

Security Baked In

When you purchase collaboration software from a reputable vendor, you get the premium security features. Intelligent threat identification, security control, and information management will ensure that members of your marketing team are secure when collaborating and sharing documents.

Whether they understand the ins and outs of data protection or not, they will be protected. The landscape of online threats is enough to keep many business owners late. But using the right software will help relieve many of these worries

Streamline workflow

Forbes Note that many small business owners work 60 hours per week - almost twice as many as regular employees. It adds that workflow automation can help small business owners free up time so they can focus on core competencies.

But automated workflows are not only useful for small business owners. The staff they supervise, such as the marketing team staff, can also benefit. Workflow automation is about automating routine tasks so that marketing team members can focus on creating marketing campaigns that bring in more customers and sell more.

App integration

The best collaboration software will allow for app integration. The members of your marketing team will not want to give up all the useful apps that are accustomed to work every day. When you select the right collaboration apps, your team will be able to use the apps of their choice They will be able to access familiar software without compromising security.

Increase productivity

Collaboration software is also about increasing productivity across your marketing segment. When you are able to automate specific tasks and work processes, your staff members will be able to devote more time and attention to mission-critical activities. They don't have to be inclined to things that can be easily automated.

If you are looking for ways to empower your marketing team members to focus more on strategic initiatives, you may want to consider collaboration software. That could make a big difference. Of course, one collaboration tool is not necessarily as good as the other. So, do your research, read the reviews and ask your acquaintances for a referral before choosing one.

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Advertising, Marketing & Media

FinsRoyal – trading partner through thick and thin

By Will Corey On May 30, 2022 Business

FinsRoyal, com.JPG

We need to understand that trading is not difficult. Is it difficult for you to choose the right business partner? A trading partner who will support you and guide you wherever you go. In most cases, your brokerage platform is your trading partner.

Like a life partner you can trust with your life, your brokerage platform is exactly the same. A platform where you can bet your money is something that you are really looking forward to.

Successful entrepreneurs are credited with supporting their partners through thick and thin.

FinSrail has proven to be the most successful brokerage platform for clients worldwide. Not only are they completely satisfied, they have recommended it to their friends and family.

Let's know a little bit about this platform. Go ahead with it. Learn a little bit about the different instruments you can trade.

Materials to trade on FinsRoyal - a reliable partner

The various tools you can trade on this platform include:

  1. Equity Market: The equity market is very important. The reason is that it has great potential with a portion of the investment flowing from foreign and domestic investors. It is one of the easiest markets to trade. Reliability is high because the underlying asset here is the company itself. So we are fully aware of the financial aspects of the organization which makes trading very reliable for you.
  2. Currency Exchange: It is the second most preferred material for every trader as it is available 24 hours a day. This volatility in the market makes it very easy for traders to make quick pip. Another interesting fact is that Forex trading is actually very easy. It requires less investment and can give you quite a good return.
  3. Product Market: Commodity market transactions are not for everyone. It calls for a larger capital investment and is highly dependent on global factors. But you don’t have to worry because FinsRoyal’s team has you covered with great convenience options. Moreover, they have an in-house research team that helps you choose the right trade and exit at the right time.

Reasons to move forward with FinsRoyal as your trading partner.

The most important reason is customer support. No matter how much we promise it, it's still low.

The second reason you move forward with them is because they have a great collection of analytical tools where every script is being thoroughly researched.

The third reason is why you should choose leverage options. Excellent leverage options for every customer across the customer segment that makes them truly promising.

While we can list many more reasons, it should not be missed. You should choose them for your ability to trade from anywhere. With web trader platforms across three devices, they let you trade on the go.

End row: The right trading platform is the one that helps you make the right decision, just like your life partner. Spend enough time choosing your trading platform because it is your trading partner at the end of the day.

Sign up for FinsRoyal now to enjoy the best opportunities available.

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Advertising, Marketing & Media

Finotrend Review: Find the benefits of your customer segment and proper trading

By Will Corey On May 30, 2022 Business

Trading is not an easy task, but with the right platform, you can be sure of it. One of the most important things when trading is creating an account. You always know what the right account is for you.

Most trading platforms do not come with much diversity. Because they don't have many customer segments to target. But FinoTrend allows you to trade by choosing the right account for you.

In this article, we will dive deeper into the different types of accounts available. Also, look at the features provided by each account type.

Before we do that, let's find out the different types of traders for this platform.

Different types of traders for FinoTrend

The trading customer segment is divided into many parts, yet we only need to find the target customers.

Following the platform's target customers.

  1. Newcomers: Anyone who is very new to trading and eager to taste the water can be called a beginner. Not a very large capital investment, but very ambitious.
  2. Experienced: A businessman who has been doing business for the last two to five years can be called an experienced businessman. Capital is modest, but not too risky.
  3. Professional: Someone who has been in business for the last five to 10 years and considers it a major source of income. He is a mix of risk takers as well as risk-takers.

Let's find out the different types of accounts available on this platform.

Account type with FinoTrend

There are 5 broad categories of accounts available with the platform.


As the name implies, this is a great starting point for any trader in his trading journey with just 5000 Euro deposit, you can start your trading here. Some of the features available are access to web trader platforms and mobile applications.

Leverage of 1:10 allows you to trade across 60+ trading instruments in FinoTrend. Isn't that interesting?


This account is good if you have gone from a beginner to an expert. The first thing you can feel here is the comfort with which features can be taken. Moreover, to open this account, the account opening balance is around 10000 Euros.

Gives you 20 times the leverage, it lets you trade all 60 instruments. The only downside is that you don't get access to the trading signals.


With an account opening balance of around 25,000 euros and 30 times the trading leverage, this is great for an expert trader. You have access to mobile trading platforms which makes it really very attractive.


If you are very serious about your trading then take advantage of this account. It comes with great trading signals and about 40 times the leverage.

Catch a truth for a professional trader.


Only if you have been trading for over 15 years. This is the right thing for you. With all the exclusive features right for you, this trading platform is trying its best to serve its loyal customers.

Conclusion: There are plenty of features available, including great account types, ensuring that they have done proper research in the customer section. Understand the type of question where you are and log in to their trading portal now. Hurry up!

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Advertising, Marketing & Media

The future of CX: Match the speed of your customer

In today's digital world, where advanced customer and employee demand dictates the pace of CX, businesses must incorporate data-driven solutions into their CX strategies to gain a competitive advantage. Providing a frictionless customer experience at all times is increasingly important because smooth customer journeys are crucial for companies to stay ahead of the competition. Customers demand fast, personalized and accessible services. In 2022 we will see a growing investment in technology that can provide a better customer experience.

TechForge Media Is hosting an exclusive live webinar 'The future of CX: Match the speed of your customerWhere industry experts from EXL, Etraveli, Unum, and Stanley Black & Decker will discuss key CX trends for 2022, as well as the benefits of data-driven solutions in CX strategies.

Join this live webinar to learn how you can apply data-driven solutions to your CX strategy to build competitive advantage.

Why present?

In this exclusive webinar you will learn how to create a winning CX strategy and you will hear industry experts share their insights on future CX trends.


  • Learn how businesses can deliver non-friction resolutions and improve their employee experience
  • Stay tuned for CX trends that will significantly affect CX in 2022 and beyond
  • Find out how businesses can create seamless travel across all channels
  • Discover how businesses can move from CX automation to prediction

Who says on the show:

  • Shashank Verma, EXL - Head of customer experience - Digital
  • Pia Vemelund, Itravelli - Chief Customer Officer
  • Dora Clements, Yunum - Vice President of Digital Transformation
  • Orlando Gadia, Stanley Black & Decker - Global CX Transformation
  • Matthew Paris (moderator), EXL - Head of VP and Sales Engineering

You can learn more about the event and register your free spot here.

This webinar will be available on demand after the live event.

Want to know more?

We collaborate with leading technology providers to create meaningful webinars and roundtables at TechForce. Our webinar attracts hundreds of visitors. Each webinar explores and explains the latest innovation and industry trends that senior IT professionals around the world face. We have an extensive library of on-demand webinars for you to visit.

Feel free to check out our upcoming events here.

Advertising, Marketing & Media

Improve your website’s web accessibility with these 4 tips

By Will Corey On May 30, 2022 In advertising, business, digital marketing, marketing

Image Source: Pixels

If your website is not accessible, you are excluding disabled people from using your site effectively.

An inaccessible website can ruin the user experience for all users and even hinder your efforts to turn your business website into an important marketing tool.

You can also lose potential customers, or worse, sue for violating the Americans with Disabilities Act (ADA), a U.S. law that prohibits discrimination against persons with disabilities.

The catch is that it can take a lot of time and resources to make your website accessible and comply with the ADA and Web Content Accessibility Guidelines (WCAG), international standards for web accessibility.

Get started with what you have and improve your website's web accessibility with the following four tips.

But first.

What is web accessibility and why is it important?

Web accessibility refers to the design and development of websites, technologies and tools to ensure that people with disabilities can navigate websites effectively.

This means ensuring that users with disabilities can understand, understand, browse, interact with and contribute to the web.

Web accessibility covers all disabilities that affect a person's access to the web, such as cognitive, physical, auditory, nervous, visual, and speech.

Improving your web accessibility is crucial for the following reasons:

  • Legal complaint. Websites are generally subject to a number of accessibility regulations, including the ADA, WCAG, state laws such as the California Consumer Privacy Act, and the General Data Protection Regulation (GDPR).

U.S. courts have noted ADA requirements in web accessibility-related cases, and the judiciary has recently ruled that websites apply here.

  • Social impact. People with disabilities should have equal access and enjoy the benefits of using the web. If your website is not accessible, you can limit what disabled web users can do online.

That being said, make sure your website is accessible, not only for legal compliance, but also for maintaining your social responsibility.

  • Economic opportunities. Accessible websites can ruin the user experience and make it impossible for people with disabilities to use your website. This is a big customer base that you are missing out on. In fact, the total disposable income for U.S. adults with disabilities is approximately $ 490 billion.

4 Ways to Increase Web Accessibility

Gaining and improving web accessibility can go a long way, but there are tips and tricks to help you get started.

1. Use the right color contrast

Use appropriate color contrast when designing your website to make it accessible.

For example, users with color blindness or visual impairment may not be able to clearly see and read your content and website content.

The key is to use accessible color contrasts and palettes that meet the WCAG threshold.

The color contrast ratio of your website is a numeric value. It describes the differences in lighting between your background and foreground elements, such as text.

Follow the WCAG Success Criteria (SC) 1.4.3. Value for color contrast ratio requirements:

  • The plain text (and the figure of the text) should meet a contrast ratio (at least) 4.5: 1
  • Larger text should be 18 points or larger or 14 points or darker and larger (at least) with a contrast ratio of 3: 1.

Check and adjust the contrast of your website with a graphic designer, or use a contrast checker that scans the text and background colors of your site.

2. Make sure your website is accessible to all users

A basic principle of accessibility is perceptibility.

Users can effectively perceive your website when they can identify your interface elements and content, no matter what tools they use to browse the web.

For example, most users visually navigate the website, but blind people can use a screen reader, which is software that converts text into Braille or audio, essentially "reading" the content for the user.

People with visual impairments may also have limited ability to understand certain types of visual content on your website.

The best way to help you deal with this accessibility issue is to check if your website can work for all users if you disable image and visual navigation signals.

Then, evaluate your website and determine if:

  • Users can still easily navigate your website
  • People using a screen reader can read the alternate text (alt-text) of the image and understand the function and purpose of each image.
  • Any of your content relies solely on color to make sense
  • Users can still grasp the essential information from your web pages, including graphs, videos, infographics and other visual content.

Add appropriate alt text and take the necessary steps to reduce reliance on visual content.

Doing so can take you one step closer to making your website accessible, improving the user experience for visitors to all your websites, including those with visual impairments.

3. Navigate your website with a keyboard

Most people with motor impairments and other related disabilities can use only one keyboard (or keyboard emulator) to access the web.

To make your website accessible to people with disabilities, make sure you design or improve your website to be navigable and usable with a keyboard.

Check your website for keyboard-only navigation using Tab And Shift+Tab Keys to navigate around your pages and evaluate the following:

  • How the experience on navigation changes
  • Whether you can click on links, fill out forms, and turn off popup notifications
  • Determining which element you focus on is easy

Quick testing can help you gain insights into real-life user behavior by allowing you to adjust the appropriate accessibility to your site and other elements.

However, testing is not an immediate solution to making (or improving) your website accessible.

Your best bet is to set up a regular testing strategy with web developers and accessibility experts to test compatibility immediately and to solve open accessibility issues.

4. Include subtitles for better readability

One of the accessibility practices that benefits all users regardless of their abilities is to break down long-form content with subtitles.

Using subtitles helps your readers quickly scan your content for the information they need.

Also, sub-headings can be a powerful strategy to help search engines optimize your website. These can make your content easier to digest, increase reader comprehension and improve retention.

Consider these tips for effective use of subtitles for search engine optimization (SEO) and accessibility.

  • Create subtitles that help readers quickly understand your content. The subtitle of this article is a good example.
  • Use a proper subtitle sequence. For example, do not use an H3 tag immediately after an H1 tag
  • Include relevant keywords in your subheadings to make it easier for readers to find relevant content.

Used properly, subtitles can make your website more useful for users with neurocognitive differences, screen readers, and people with memory-related conditions.

Make your website more accessible

Gaining website accessibility is not a walk in the park, but you can jumpstart your efforts with the tips in this guide.

Evaluate your current website for accessibility issues, use reliable tools, and get help from web accessibility experts.

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Advertising, Marketing & Media

Maximize consumer engagement with attention

Since the epidemic, consumers have become much more prudent in their use of advertising. For example, national ads for Super Bowl LVI accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since 'Nostalgia' was the theme of the event, it was able to resonate and stimulate joyful emotions, making the event memorable and lasting.

We've seen brands succeed in bringing the old with spin. The halftime show was a stream of early-nineties hip hop, with brands leaping into the past. Along with Verizon, Jim Carrey's Cable Guy made a comeback and GM brought Austin Powers to life. It’s about taking the best things of a time and holding on to them.

While Super Bowl LVI has come and gone, the nostalgia of the early 90's and early 2000's that bound its ads to itself must remain here. Whether it's the return to Sex and the City TV, the return of Sichuan sauce to McDonald's or the resurgence of millennial fashion trends, 2022 is looking back in time to the needs of its popular culture. This is surprising in terms of events over the past two years, as cowardly-tired spectators look back to better times. However, this means that brands need to keep their messaging authentic and passionate if they really want to engage with their customers.

A new metric has been developed

On top of that, there's an important metric that will make a difference for advertisers. And that is attention. Moving away from visibility to campaign planning, buying, and measuring to focus on focus metrics as key KPIs.

Recent research conducted by Dentsu International and TIDS on the focus economy has clearly shown that focus is three times more effective at predicting consumer outcomes than perspective - this is a very important issue for advertisers to understand and grasp as quickly as possible.

In fact, for some time there has been an understanding across the media industry that relying solely on visibility is no longer enough to get customer feedback on the content of a page and we are looking for better ways to measure it. Position on the page - can actually have a negative effect on the level of attention. To move forward, advertisers need to move away from visibility, and buy, plan, and measure campaigns that focus on metrics of focus as their main KPI.

Attention four main drivers

Our research highlights four key drivers for attention that advertisers need to focus on to drive consumer attention.

1. Media quality

This may sound obvious, but viewing time is one of the most important drivers of attention - the study shows that both video and display advertising have benefited quantitatively from quality, viewing time. This means that both the publisher and the advertiser can drive high user engagement with quality content, showing a slow scroll speed and a high average time (even longer than Instream).

2. User preferences

Naturally, compelling ads attract more attention than easily ignored ads. However, when a consumer voluntarily chooses to view an ad, it has a significant effect on the brand lift metrics, regardless of whether they watch for 2 or 20 seconds.

3. Creative

While the importance of creativity on the effectiveness of advertising has been well documented before, creativity has so far emerged as the biggest driver in the focus economy framework of how rigorous attention works. The difference between good creative and weak creative can affect withdrawal up to 17%.

4. Relevance

Finally, based on previous research, our study found that placing ads within a context relevant to the reader improves 13% of attention per 1,000 seconds.

So, as we move further into 2022, uncertainty and a combined desire for a better time will probably continue to be the driving factor for brands. Planning campaigns that captivate and measure against 'attention' is something that advertisers should do, and any strategy that will help increase effectiveness and help ensure ads are remembered will be welcomed by the industry.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Advertising, consumer, engagement

Advertising, Marketing & Media

The Negative Aspects of Advanced Technology TheMarketingblog

By Will Corey On May 27, 2022 In advertising, business, mobile, technology

The downside of advanced technology

Technology has evolved rapidly in recent years. In the last two decades alone, we've seen the rise of smartphones, the introduction of video calling platforms like Skype, a social media takeover, and the fact that Google has become a behemoth.

While there is much to love about these advances, there are also downsides to the way we live our lives online. In order to protect ourselves, it is important for us to flag what these bad aspects are

Lost communication skills

We all arrive for our smartphones in the morning and scroll for hours before turning off the bedside lights. Alexa will give us weather forecasts when we decide what we will wear in the morning and our devices will keep us up to date on what is happening in the world throughout the day. In fact, you are probably reading this article on your phone or tablet.

While this has given us many opportunities - especially in the last two years when we have not seen others in person - it has also affected our ability to communicate properly. Instead of having coffee with friends, many of us would take a picture of Lat and upload it as an Insta Story. Or we might try watching a movie but WhatsApp to a friend of ours for a full two hours.

This can have an impact both personally and professionally, especially if we always rely on the Messenger service and our DM to talk to friends and colleagues.

Depends on the technology

In addition to influencing people on a personal level and employees on a professional level, our overriding reliance on technology is expanding on business. Again, there are plus points, especially during epidemics, where we have been able to set up work from home using new technology.

However, there are times when things can go wrong. In supermarkets, for example, self-scanning machines have become a major headache for shoppers and store staff alike. Where once there may be a slight delay in requesting an operator barcode, we now regularly hear that an unexpected event has occurred in the bagging area. Sometimes, technology does not reign supreme.

Security risks

Online security is a huge concern. There are many reasons why hackers and scammers seek out our detailed information, from security breaches and digital currency compromises to large corporations, to stay away from advanced technology for a short period of time.

Indeed, technology advocates need to constantly brush up on the latest security risks because there is always something new to deal with. Because of these new ways for hackers to access our information, securing online accounts and changing passwords is crucial.

Career effects

There is also a need for continuous staff retraining. With the new software comes further training courses, employees are removed from their roles when they create the latest information.

Also, there is the problem of sticking with technology until the contract is terminated which is old. This could have a negative impact on the business as customers move elsewhere.

At the individual level, job seekers need to have more and more technology-based skills to move forward. Where once you knew your way around Microsoft Office, there is now the prospect of understanding Indigenous and various CMS, with advanced knowledge of programs that often have nothing to do with work.

What's so significant about a goat's head? "

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Advertising, Marketing & Media

How the CB heat pump sold 1.5 million pounds in just 72 hours

In 1999, CB Heating was founded by Clayton Brown, a very young and talented apprentice trained plumber.

Clayton saw a future of renewable energy more than 20 years ago when he was working with thermal solar power systems. As new technologies developed and appeared on the market, he was keen to explore and embrace them. Clayton installed his first air source heat pump with an underfloor heating system in 2000 to transform it into a beautiful barn. Since then he and his installation team have installed about 1,000 more CB Heat Pump is a division of CB Heating.

The problem:

In July 2020, the government launched the Green Homes Grant Scheme (GHG) - the benefits allow homeowners to claim a new super-efficient hybrid combination boiler.

Gas and plumbing expert CB Heat Pumps (CB) wanted to supply / install 300 premium brand boilers in homes in Clacton-on-Sea, Colchester and the surrounding area through a high-impact Facebook campaign to attract sign-ups.

This scheme offers a second chance for CBs - homeowners who have installers Was unreliable and did not install by agreed deadline. The government has enabled the homeowner to change the installer and agree on a new installation date

In addition to contacting homeowners to use the grant and install a heat pump, CB wanted to build their trust so that they could re-register with CB as their new installer.

CB's social media marketing brand, Let's Run Social (LRS), had seven days to create and implement campaigns, drive traffic and leads, and to register new clients and book installation dates for CB's sales team.


For the first time, CB Heat Pump wanted to supply / install 300 boilers of its premium brand to homeowners eligible for the GGHG scheme in Clayton-on-Sea, Colchester and the surrounding area.

For the follow-up campaign, the strategy was to target UK homeowners who had GHG vouchers for the first £ 5,000 or £ 10,000 for insulation, but who were not happy with their current installer and wanted to switch.

Once the campaign Geos is created, LRS captures the interests of efficient energy use, solar water heating, sustainable, sustainable living, renewable energy, energy conservation, solar panels, boilers, sustainable energy, solar energy, central heating, heat pumps, heating systems. Water heating, solar energy or sustainable products.

Campaigns are needed to 'scroll off' the user serving ads through impressions. This means the LRS needs to be quickly resonated with qualified homeowners - achieved through heat pumps and bright, on-brand color imagery. LRS had to interact differently with different populations.

Campaign d

With a clear incentive for a homeowner to upgrade, the keywords include: 'Government is paying up to £ 10,000 to install a new super-efficient heating system', 'Upgrade without spending a penny', 'Do you blink? Going? ' More urgent copies include: 'Work Now', 'Get Your Grant Funded', 'Hurry Up'.

  • One campaign
  • Three ads served dynamically
  • Cost = £ 8,628

A single Facebook ad was used to drive traffic and enable CB to communicate its trusted messages explicitly. Testimonials also build trust and credibility.

Campaign 2

GHG voucher customers who wish to swap installers include keywords: 'Green Home Grant Voucher', 'Your Hit Pump not installed yet?', 'Swap your voucher to a newly approved installer', 'Claim your grant', 'Authorized Installer'. Urgent copies include: 'Work now', 'Get your grant fund', 'Hurry up'.

Through these strategies, LRS ensured that the right qualified homeowner would be attracted to, engage, click, and apply to the ad.

  • One campaign
  • Six dynamically served ads
  • Cost = £ 804

Six Facebook ad vouchers were used to engage homeowners but those who wanted to swap. Like Campaign 1, LRS has built trust through credible testimonials.

Implementation challenges and how they were overcome:

Patti was pulled from under the CB in 2021 when it was given only three days notice that the GHG project was coming to an abrupt end. The business had to tell customers that they had time to apply for a fully paid, low-carbon heating system to upgrade, replace their existing boiler, or miss out completely.

It wasn't messaging that the team intended, nor was it a potential blow to the brand's reputation. Also, CB budgeted for a 12-month campaign that would stop a grinding - and result in a potential loss of m 15m in turnover.

To get an instant response, LRS needs to target specific audiences. The plan was to capture as much data as possible to feed the sales team for conversions. The message was urgent in tone, but not offensive.

Another series of Facebook ads was needed - the late night briefing and the LRS had to work hard at inconsistent times. The team created and rolled out a campaign in just three hours.

Two more days of video creation and editing (example below) and Facebook Ad Creative were all prepared ahead of time.

In all, LRS activity involves:

  • Promoting audience building
  • Video creation and editing
  • Creating copy and creative resources
  • Creating a Facebook campaign
  • Accepting client sign-off
  • Activating live campaigns


LRS monitors sign-ups during campaigns and increases budgets by small increments so as not to negatively affect the algorithm. The result?

  • Two ad campaigns
  • Reach - 172,569
  • Impressions - 851,721
  • Link Click - 5,496
  • Lead generation - 266
  • Lead off - 184
  • Revenue - £ 1,542,125.33 in 72 hours

And, more importantly, 184 families had heat and hot water with their newly installed boilers

The CB has grown dramatically in the last three years - growing from a ,000 600,000 turnover firm to a 5 5.5m company despite the epidemic. The business attributes a large portion of its commercial success to multiple campaigns run and strategized by LRS.

It's not just about immediate victory. CB has just opened a second premises at Clacton-on-Sea and, in July 2022, will unveil the UK's largest and only purpose-built heat pump training academy.

Dan Andrews, director of CB Heat Pump, said: "Although incredible, this £ 1.5 million success is one of the many commercial successes responsible for LRS. Without this team, our business would not be where it is today.

"It's a breath of fresh air how quickly and efficiently the LRS has responded to everything. I have no doubt that LRS is an integral part of the growth and development of CB. "

CB plans to invest L 500 to £ 20,000 per month - 40 times more in LRS to manage its Facebook, PPC, display remarketing and SEO.

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Tags: Promotions, Facebook, Sales