Nearly two-thirds of UK brands are using less of their data and limiting its effectiveness by focusing on general analytics activation rather than more sophisticated strategies.

While most are activating their data - only a small number of marketers (5%) are not activating their data at all - only 39% of brands are using the power of advanced measurement solutions to get granular insights from their data.

This was found in a study of marketing decision makers in the UK conducted by Technology and Digital Marketing Consultancy Making Science, which found that the three sectors surveyed - retail and ecommerce, financial services and travel - lag behind both UK retail. Sector in its data practice. Surprisingly, retail and ecommerce respondents are less likely to collect data both on-line or offline than only 1% of financial and travel respondents (7%). Retail brands are also less likely to verify the quality of their data, with one in eight failing to do so. This is significantly higher than both financial (1%) and travel (2%).

Regarding data activation, 12% of retail respondents said they did not activate their data at all - much more than financial (1%) and travel (2%) - while 15% of retail brands did not invest in data automation, 3% including financial services and travel 4. %.

With more than half (55%) of all marketers surveyed aiming to acquire new clients as a result of data activation, these results - especially in the retail sector - highlight the astonishing waste of effort in light of the epidemic drive for efficiency. The pressure of growing economic concerns on ROI.

The goal of those who activate their data is not only to attract new clients, but also to increase brand awareness (50%), increase their existing client base (46%), increase ROI (42%), and increase conversion rate optimization (38%). %).

“The number of brands investing in data collection aimed at growing their business and improving existing services, yet failing to fully complete the final phase of activation, where the benefits of their efforts have been rewarded, was particularly amazing to us,” said the first-party data director at Making Science. . “Almost all companies want to ensure the quality of their data, using 6 out of 10 internal processes and relying on 5 out of 10 external platforms. 9 out of 10 people are going one step further and enriching their data using a combination of machine learning and AI tools. However, after all the hard work, the majority are failing to use advanced measurement solutions to activate their data to its full potential. It is clear that there is currently a lack of understanding or resources to complete the most important stage of the data journey: activation. This is where making science technology can apply key lessons in a data strategy and use data insights toward core objectives. "

The rise of AI

Nine out of ten companies have adopted machine learning to enrich their data. The most common use in all surveyed industries was to create product recommendations for consumers, with almost half of respondents using technology for it. Another 43% said they used machine learning to optimize ad campaigns, while 34% used AI to personalize their websites.

Consistent with other data trends, retail brands are probably not using machine learning, one-fifth of respondents in this industry are not using technology.

GDPR

One in ten companies is still unsure of how the GDPR regulations apply to their companies. Six years after the initial law was introduced, another 4% say they have not heard of GDPR regulations, while in 1% of states they are aware of the regulations but have chosen to ignore them. Of those who took GDPR notice, 38% worked with an external expert to be loyal, while 33% relied on in-house skills.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Information, research

By Will Corey On July 8, 2022 Advertising, business

Online, a company needs a lot of marketing for what it wants to sell. This is especially true of apps. Their numbers are constantly growing, and people are easily lost inside the App Store, trying to find what they are looking for. If you provide a video, it will help potential users fully understand what they can do with your app, thus increasing your number of downloads. There are more topics here.

What is an App Store Preview Video?

You need to think of your app store preview video as a movie trailer. In it, people need to see the most important elements of your app and the most exciting things they can do with it. Viewers should be fascinated by the 30-second video (maximum length). It should not find its way to anything that is not necessary for future users to understand. The information needs to be clear so that everyone can understand right now whether your app is suitable for them. Of course, you have to sell the product, with all its benefits. You can upload up to three such videos per application. To get help creating your App Store preview video, contact the experts at https://www.rocket-aso.com/.

Why is this video so important to your global download results?

The difficulty, in an app store, is to get potential users to get your entire product page. The preview video opens automatically in the visitor's browser (if it turns off "autoplay", which is very rare). This is a unique opportunity for your company to explain to him what he is seeing, why he should download the app. In other words, it replaces your presence in front of the user, explaining the functions, as you are asked to do. This is your chance to increase your conversion rate. This is why the preview video is so important and needs to be carefully thought out and revisited until it is perfect.

Why do you have a "frog!" We have to start the video with

The best way to understand what someone else is feeling is to put your foot in their shoes. So, imagine scrolling yourself through different mobile apps. As soon as you do this, the videos will open and play will begin. If it doesn't get your attention right away, what do you do? What exactly other visitors will do, which is to keep walking down the aisle, is still trying to find the “right app”, which is probably yours.

Take the element that sets you apart from all the other apps in your field and focus on it in such a way that people have to pause and watch for a few seconds. Impactful is the key word, here, you have to strike a chord inside the person sitting in front of his screen, to justify that he pays attention to you for more than a few seconds.

Lastly, remember to cover the bases through the three videos you can upload, instead of fitting everything into one. Confusion never bears good fruit.

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As global central banks raise interest rates to stem inflation, many businesses are fearing an impending recession.

But since they want to protect themselves from the worst effects of a potential recession, it is clear that many have not learned from the past and will cut sales and marketing budgets.

They are the title of Sapio Research's latest International Business Barometer Report. 'Wave 6: Preparing for a Recession?' As the headline suggests, the report shows that about 95% of the world's businesses are concerned about a potential recession. However, these concerns do not spread evenly. In the United States, 45% are extremely concerned about the business recession, compared to just 11% in Germany.

More than one-fifth (22%) of businesses, meanwhile, are being affected by the current economic uncertainty. Again, these effects do not spread evenly. The situation is getting worse in Japan and the United States, with 28% of businesses in those countries already feeling the pinch. Globally, the percentage of loss-making companies is expected to increase to 42% by the end of the year.

The study also shows, however, that the reactions to any recession can be as perverse as in the past.

Jane Hales, managing partner at Sapio Research, said, “While many companies say their top mitigation strategies will boost sales and marketing activities, most still can bite their feeding hand. "The highest proportion of potential redundancies will be created in key areas such as sales and communications."

In addition, half of the business expects to cut discretionary marketing costs (such as PR, events, advertising and sponsorship) over the next 12 months. Currently, only 6% of companies are cutting marketing budgets.

While world advertising leaders have recently gathered in Cannes for the annual Cannes Lions International Festival of Creativity, this can hardly be welcome news. Not that many business leaders question the effectiveness of advertising as an influential channel.

"Globally, social media and paid social media are significantly more valuable marketing channels for retention and drive growth, especially in the United States, than advertising." "The UK is the only country that values ​​the two channels equally."

At least some business leaders, however, see the potential recession as an opportunity. In the United States, for example, some 37% plan to use it and promise more captive viewers as an opportunity and plan to increase their marketing spending.

“The downturn in companies that reduce their marketing budgets not only makes it harder to retain customers but also makes it harder to bring back new and existing customers as economic growth returns,” Hales added. “They also weaken themselves in the face of a PR crisis that puts the company at risk, something that 41% of U.S. companies felt after Covid-19. It would be a shame if they abandoned the lessons learned during the epidemic and put themselves at risk again.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Marketing budget

Duncan is an award-winning editor with more than 20 years of experience in journalism. Since beginning her technology journalism career as editor of Arabian Computer News in Dubai, she has edited a variety of technology and digital marketing publications, including Computer Business Review, TechweekEurope, Figaro Digital, Digit and Marketing Gazette.

Vodafone has partnered with Snapchat, the official connectivity partner of The Wimbledon Championships, a new augmented reality experience that invites Snapchatters to take their place on Center Court and join the tournament like never before.

As part of Vodafone's #FeelTheConnection summer campaign, which focuses on bringing different Wimbledon experiences to fans using connectivity, AR activation features British tennis sensation Emma Radukanu and takes Snapchatters to Center Court via 5G and Vodafone.

The activation supports Vodafone's long-standing partnership with one of Z's most iconic icons, teen tennis sensation Emma. Earlier this year, as part of Vodafone's ambition, Emma was announced as the brand's grassroots tennis ambassador to inspire young people to pick a racket, be healthy and try tennis as their next sport.

Snapchat Camera Carousel will serve Snapchatters with AR lens.

Once activated, Snapchatters receive a video call from Emma Radukanu congratulating them on their win at Wimbledon 2022, cheering in the background, and Snapchatter's name on a Vodafone placard.
As they turn the camera, Snapchatters will find themselves immersed in Wimbledon's famous Center Court.

Snapchatters are then invited to the "Strike a Pose" outfit with Wimbledon champions costumes with Vodafone brand costumes to share photos with their friends. The AR lens will air on June 24 and will run throughout the Wimbledon tournament.

Jordan Stone, head of social media and content, Vodafone UK, said: “We are delighted to be partnering with Snapchat to showcase how our connection can bring tennis fans straight to Wimbledon. This activation gives Snapchatters the ultimate way to enjoy the championship this summer and even 'win' the tournament. As Official Connectivity Partners, we are thrilled to see this innovation and the potential of AR to bring people closer to action. ”

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Augmented Reality, Emma Radukanu, Snapchat

By Will Corey On July 5, 2022 Business

There is a lot of itching in the legs. Up to 900,000 British SMBs are planned to expand abroad by 2025. Title attractions are easy to identify: new markets and high profits. The EU is just across the water and the world's third largest economy. Meanwhile, the World Citizenship Report 2022 ranks Singapore as the best place in the world to do business. The world is full of opportunities but the best position for you to move your business will depend on the nature of your business and the way it is going to evolve. Any action is going to be extremely disruptive and fraught with potential problems, it is very easy to get addicted to the possibilities and be blind to the difficulties, which is why a detailed feasibility study of costs and returns is crucial. Here are a few key considerations to help you make that make-or-break decision.

Transportation link

There are many factors that will influence your decision about location but one of them can be cost and ease of transportation. Even if your business is not dependent on the transportation of goods and materials, easy access to an international airport is still going to be important.

Office / storage costs

This is an area with huge savings opportunities. London is the most expensive city in Europe for prime office property, with an average annual cost of 1492 euros per square meter. Within three hours by plane from London, the Portuguese capital, Lisbon, that cost drops to 300 euros per square meter. Office space in Prague is about 90% cheaper than in Hong Kong. If you want to take your business further, say India, the potential savings are even greater.

Funding incentives

There are very few countries in the world that don't want your business, although of course how badly they want it will depend on what you're offering, but whatever your business, it's important to shop and find out what incentives are available. One-third of the world’s top start-up cities have different incentives in Europe and each country in the EU. Holland is the number one country in Europe and Central Asia for economic opportunities and proposes to reduce corporate taxes for research and development. If you set up your business in France but all your income is associated with a US address, you will be exempt from all corporation taxes. Germany provides direct grants for set-up costs and funding research and development, as well as offers loans of up to 25 million euros for eligible costs.

Business visa

New Zealand often tops the 'Ease of Doing Business' index with its impressively simple, one-day approach to setting up a business and its 'Entrepreneur Work Visa' lets you set up a business as a first step in living. Unlike New Zealand, Hong Kong issues entrepreneur visas without the need for a minimum capital investment. The level of investment and ease of obtaining a business visa are important factors in determining the location of your foreign business.

New market

Is your target location a healthy business environment? Have a demand for your product or service? Will it need to be rebranded to meet the cultural differences? What is competition? Ideally, you are moving to a destination where there is no competition or low quality, enabling your business to deliver an obviously better product.

Access local talent

Another opportunity for substantial savings. For example, STEM graduates make up 53% of the workforce available in Portugal between the ages of 20 and 30, which means you can employ your technical skills for about one-third of your costs in Paris or Berlin. It says it may be wise to maintain a percentage of your core workforce in order to maintain company policy. You also need to be sensitive to cultural differences and work practices, so as not to cause crime or create a bad work relationship with your new employee. A cultural advisor may seem like a luxury, but they can save you from facing serious labor problems further down the line.

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By Will Corey On July 4, 2022 Business

You probably already understand how important route optimization is if you are someone who drives for a living, goes on adventures or runs a company where transportation and logistics play an important role. It's no secret that route-planning tools have changed how we travel and do business.

About half of the population use smartphones to get directions using the navigation or root planner app. Additionally, you can use these root planner apps in any language. For example, if you live in France and travel to another country, you can use a Route4Me route planner app in French to better understand the directions.

Everyone should design the shortest route based on their needs and the purpose for which they are going. Others want easy-to-use trip planning software. This post lists the best free delivery route planning apps with unlimited stops.

Steps to plan multiple stops with Google Maps

You can use Google Maps Route Planner to plan a route with multiple stops. However, this has a twist. This app requires only a certain number of stops (up to a total of ten stops, including the starting position) on each route.

Google Maps, on the other hand, is an excellent navigation app, making it ideal for real-time updates on your route and step-by-step driving directions.

The following is a step-by-step guide that will show you how to plan multiple stops using Google Maps Route Planner:

Step 1

Open Google Maps on your smartphone or computer.

Step 2

A blue button will appear at the bottom right of the screen after you first open the application. Just clicking on it will start adding multiple locations at once. Take a shot without a second thought!

Step 3

In the search bar, type the starting point, then add the first location you want to see. Google's predictive text feature may suggest words and phrases to type based on your current location and your search history.

Step 4

To add additional destinations, click "Add Destination" again. Tap on the three dots in the top right corner to move it to another location. An Options menu will appear for you to choose from when you do.

Step 5

Manually rearrange the addresses by dragging them into place

Step 6

When you click the "Directions" button, it will provide detailed driving directions for each stop on the route.

Step 7

To get started, click "Start".

What are the free route planner apps for multiple routes?

Maptiv

Professionals of all kinds will find the top free route optimizer available on Maptiv It offers many advanced options that more basic route optimizers like Google Maps do not. These options include unlimited stops, the ability to optimize your stops to find the shortest route, the ability to map locations in bulk, and more.

The fact that you can click on a map or type in addresses to add multiple stops makes it more user-friendly than the other tools on this list. Helpful built-in guides are available in the maptive interface, which is easy to learn.

Apple Maps

Apple has released a mapping app as part of the iOS operating system. There are some similarities with Google Maps, but there are also some differences.

In addition to incorporating a 3D view and building, the maps are incredibly well made. Users of Apple products will also pay to share a synchronized copy of their maps and directions. With it, you can send directions directly from your iPad to your iPhone without having to wait for sync.

The latest thought

Knowing the processes involved in multiple stop planning is vital, especially if you are traveling or running a business that requires fast delivery. However, there are plenty of other free route-planning apps out there. The rest is up to you; All you have to do is learn how to use it and its advantages and disadvantages.

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By Will Corey On July 1, 2022 Advertising, business

Between customers and employees, companies transfer thousands of data every day. Even the average Internet user sends data more than once a day. As cyber attacks become more dangerous, frequent and sophisticated, it is essential to learn how to secure data in transit.

This article will go over the best ways to send data safely.

Email encryption

Since most corporate communications are done via email, encrypting these messages is critical to organizational security. Personal communication via email tends to be more sensitive than other methods such as text or social media.

By default, most email platforms such as Gmail or Outlook are encrypted. However, emails are stored in plain text, which can be difficult if, for example, email providers suffer data breaches. That's why it's best to enable end-to-end encryption. S / MIME and OpenPGP are the two main email encryption protocols. You can enable them in your email provider settings

Virtual Private Network (VPN)

Using a VPN is one of the easiest ways to send data securely while browsing the Internet. A VPN will encrypt all your data traffic by funneling through a third server. This will hide your IP address and geolocation, making you much less vulnerable to external attacks.

Note that a VPN will not encrypt messages like emails or SMS directly. It will only hide the source, not the plain text. You still need to enable encryption to send messages securely.

Encrypted Cloud Data Storage

Many businesses are turning to the cloud to store large amounts of data. A good cloud storage solution is not only a convenient option for large data centers. This is a great way to send data securely within an organization.

More complex cloud solutions provide the ability to create, share and download files. Communications will be end-to-end encrypted, meaning no one outside the organization will be able to access the data. It is also very difficult to hack an organization's cloud server, because there are many security measures to overcome it.

Secure File Transfer Protocol (SFTP)

Most people are familiar with FTP. This is the traditional protocol for sharing files on the Internet. SFTP is a new option that adds a layer of security when transferring files. SFTP protects data from external entities by encrypting with SSH (secure shell).

SFTP is available in the public cloud solution. You can also enable it on a private network Businesses must move to SFTP, as it does nothing to protect traditional FTP files in transit. Even amateur hackers can easily block FTP transfers. You can't take that risk if you transfer sensitive data, especially since it can cost your business integrity.

Website data encryption

Websites may also contain data that needs to be safely removed. This is especially true for e-commerce websites that place sensitive financial data on their customers. All websites must use HTTPS to encrypt personally identifiable information. HTTP (Hypertext Transfer Protocol) transfers data to plain text, making it readable for anyone.

HTTPS runs HTTP via the Transport Layer Security (TLS) protocol. TLS is a newer version of SSL (Secure Sockets Layer), but the two terms are used interchangeably. In fact, more and more people are familiar with the SSL certificate used to encrypt website traffic.

Peer-to-peer (P2P) data transfer

For smaller groups, there is nothing safer than transferring P2P files. In P2P communication, the devices do not go through a central server to connect. Instead, they connect to a shared network and perform transactions through their personal network.

Since there is no need to involve a third party in a transaction, P2P is a highly secure method and is widely used for making payments. Over the past decade, P2P has been used to manage and communicate projects from a transaction protocol.

Near-field communication (NFC)

NFC is the safest way to exchange small files like images between two devices. NFC may not be as popular as Bluetooth, but it is still available on all modern smartphones.

NFC transfer is slow, so it is not ideal for large files. This is why it has lost its popularity over the years. However, it is much safer than using a USB, even Bluetooth, which is more powerful but more dangerous.

Conclusion

Whether you are a business or an individual, the data you send and receive wants to be private There are several ways to secure your data in transit. The security method you choose will depend on the method of your communication.

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By Will Corey On June 30, 2022 Advertising, business

Melton Littlepage, Chief Marketing Officer Outreach

The epidemic changes the way we work in flexible ways of working from an office-centric culture. While these changes present challenges in the short term, they provide insights into the kinds of practices that innovative sales leaders must take to stay ahead of the competition.

Today, businesses face many challenges. Consumers are changing purchasing habits, the global supply chain is in crisis and the great resignation is leading to a smoky battle for talent. In the B2B buying and selling world, these challenges are integrated against technological innovation, massive demographic change and rapid sales technology integration. Against this background, sales leaders are acknowledging that their world is changing and adopting new strategies to set up their firms for short- and long-term profits.

Recycling sales representatives and sales leaders

The choices and behaviors of business buyers are changing so fast that sales professionals now need new and extensive skills. According to a recent Forrester survey, sales representatives need to have technology and data fluency, the ability to interact with data and insights, the ability to be creative problem solvers and build strong relationships. This is in stark contrast to the classic trope of salespeople focusing on hitting their targets with little or no concern for their clients.

As customer and employee expectations develop, it becomes increasingly difficult for sales representatives, managers and leaders to develop all the skills necessary for their success. As a result, companies plan to invest or invest in in-house sales training for their managers (85%) and sales representatives (89%). According to the same survey, companies are also investing in sales capability training for their managers (73%) and sales representatives (75%). All of this upskilling means that sales representatives are spending time away from securing deals. To ensure that they can meet their goals on the scale and speed of the post-epidemic world, they need access to the right tools and the right data about their potential habits, interests and preferences. This will enable sales representatives to use empathy to engage with their prospects - effectively moving from a salesperson to a trusted advisor position.

Implement accurate and efficient forecasting methods

In an environment where instability is the norm rather than the exception, sales leaders are under pressure to make their predictions accurate. This is a challenge for most of them. According to Forrester, about 60% of sales leaders say they do not have a well-defined or scientific method for forecasting. Thich leads to the wrong plan based on gut feelings rather than evidence. As a result, sales leaders struggle to plan workloads, sales cycles, and revenue - and engage in meaningful conversations with their leadership team and board of directors about the company's revenue.

This is due to the lack of digital transformation in the sales industry: where marketing, finance and operations have long applied digital tools and automation to manage significant parts of their work, many sales teams still rely on the little black book of communication and when each sales cycle ends. About salesman's idea. In a post-epidemic world where competition is fiercer than ever, and budgets are more limited, sales leaders need a forecasting platform that collects data and integrates insights in real-time. This allows them to gain accurate visibility on transactions, pipelines, forecasts and one-moment notices.

To make the sales industry more diverse and inclusive

Diversity, equity, and inclusion (DE&I) are becoming an organization-wide priority - and for good reason. According to a recent Deloitte Insight survey, more than half of consumers are loyal to the brand who are committed to eliminating social inequality in their actions; And the same proportion of executives believe that the company’s objectives dictate their corporate social responsibility investment strategy and employee decision-making.

Sales Leaders Agree: 67% of sales leaders believe that diversity in their sales team is important, and hiring and retaining a diverse sales team is key to their organization's success. Vendors often consider a company to be the first point of contact, firms must commit to DE&I or risk losing revenue and talent. Top performers looking for a new role are more likely to apply for companies whose purpose is aligned with them. For employers, this can serve as a good way to retain employees and avoid hiring in a market that is strongly oblique to employees. Simply put, companies can’t afford to wait until they lose deals and talent to prioritize DE&I within their sales organization.

However, the core of any DE&I policy needs to be at the core of practical action. This is why Outreach recently introduced a new policy to support its employees who prefer to go through the gender reassignment process, both emotionally and financially; Why it is committed that its staff base in each office location will reflect the diversity of the local population; And that’s why it decided to open its new office in Atlanta to increase access to a powerful, diverse talent pool.

Key Takeaways

Sales have a mix of science and art and always will. In the hybrid world of buying and selling, vendors need to have advanced skills at the top level in order to stay ahead of the competition. Sales leaders who are embracing new technologies and adapting old ways to a new sales landscape are in the best position to win new clients and avoid lagging behind.

To stay ahead, sales leaders must double the training of sales representatives and managers; Make sure you have the right tools, data sets and insights; And implement DE&I policies to retain employees, attract new talent, and win new deals.

***

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By Will Corey On June 30, 2022 In advertising, business, digital marketing, online advertising, search marketing

Headless CMS (Content Management System) may seem a little confusing, especially if you have no idea what a content management system is first. However, it is not so difficult to understand or explain and soon you will be able to understand all the benefits and what headless CMS can do for your website and your content companies.

Now, a traditional CMS is a content management system that is fully integrated with the display function of a 'head' or website. For them, you often get "what you see is what you get" (WYSIWYG), because what you do in the backend of the website is seen in the CMS. Also, everything is packed in one system.

To use an example, suppose you have a content that you use a simple CMS to handle. You want to push this content to a website on a computer, but you decide that it would be great if the content was also formatted for mobile. However, the CMS only goes to the computer, rather than to any device, because the computer is the 'head'.

You can also think of a CMS as a straight road leading to a destination, where there is no way to deviate from the path or otherwise move. Instead, you need to take that straight path, so that the content goes to the computer.

On the other hand, Headless CMS will allow you to customize and post content anywhere using the API (Application Programming Interface), where you can take part of the content and post it to any device. Instead of a straight road with a destination, you have a detour and branch road that goes in many directions but eventually returns to the same destination, which gets your content in the hands of those who need it.

Going deep and headless

A headless CMS gives editors a place to manage their content while providing content via an API for developers. The API acts as a bridge that connects back-end content to front-end codes and templates. So with the right API you can fully customize your content and place it on any front end of your choice without having to lock in a choice via CMS.

All your content and APIs are hosted in the cloud and then sent wherever you want to send content. For example, you can put your content on the web, as well as on mobile devices, VR and voice. Headless CMS can use the API to connect to anything, which makes it helpful for current and future evidence for the next technology we use to access our data.

How does a headless CMS help a business?

The biggest advantage of having a headless CMS is that you can share a lot of content in many places, without spending a lot of time. You don't have to use multiple content management systems to support all the ways you want your content out. Instead, you can use only one headless CMS for unlimited digital channels.

Although CMS combines code and content, which makes it impossible to share content anywhere other than the same code, Headless CMS separates website code from website content. Not only does it make content editing and website development easier, but it also allows people to develop the website without compromising any of the content already on the website.

The biggest advantage of headless CMS is if your business is public. If you want to make an update or your business has caught a mistake, and you have 50 items that you need to fix or update, you don't want to fix everything one by one. With Headless CMS, you can update to a central position and then push the change to all the important places with one or two clicks.

Many businesses have switched to a headless CMS just for this!

Get a headless CMS for your business!

Now that you have learned what a headless CMS is, and how it works and can benefit you, you can make an introduction to your business process. This will help you keep your content running and now that you know how it works, you can make it work for you!

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The way to engage with consumers is to publish a new e-consultancy report in partnership with Real-Time, Hyper-Personalized Experience, Cheetah Digital. The report, '2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising and Brand Loyalty' indicates that consumers across the UK often unexpectedly interact with multiple channels.

Speaking to Paula Thomas on her weekly podcast "Let's Talk Loyalty", Cheetah Digital's content VP and data team broke the key takeaways of the Glomb Report, discussing privacy, privacy, messaging and brand loyalty in the UK.

Tim, who leads the global report every year, says consumer insights have long been a significant driver for his marketing strategies. “You can have a great marketing team and a lot of smart people in a house, but if you don’t really listen to the audience and get their feelings and attitudes, you’re going to miss the mark,” he says.

ROI of personalization

As can be seen, greater personalization has resulted in a return on investment (ROI) and long-term consumer excitement. But it is important to get it right. “If you can personalize the scale, you’re not really doing what consumers expect,” Tim said. "Our report shows a 110% lift among people who want to be considered as an individual, which really strengthens investment in Cheetah Digital's strategy and personalization engines."

“As a marketer, it's something you can't sleep on anymore. Not after Kovid. People want a voice. They want to be recognized, and they want to be recognized for their loyalty and loyalty to the brand. The data speaks for itself - I'm not saying you have to personalize; That's about 5,000 people telling you. "

Before anything else, marketers need to create a strategy that involves getting closer to their customers. Customers say, 'We are happy to provide our data and sign up for your marketing program in exchange for relevant offers sent directly to me.'

Unpacking the bad and ugly of cookie-based strategies

In the report, incognito browsing has increased by 50% this year compared to last year. “It’s like a kind of rebellion,” Tim notes. “Over the years, marketers have gotten fat on cookie technology. We've adopted technology that has made us lazy marketers, putting aside creativity and focusing solely on sales goals. And consumers are on top of it. They're done. They don't care about your marketing plan. "

He believes that the sooner marketers realize this and start building relationships, the better. “Relationship marketing needs a kick in the pants this year,” he says. "It's time to dump her and move on. We need to start doing this with our audience.

As browsers like Google cement their plans to drastically reduce third-party cookie tracking and consumers become more proactive about protecting their online privacy, marketers need to move to a first-party and zero-party data marketing strategy to strengthen their advertising. They must get permission from their customers or risk being labeled as “terrible”.

Paula says it's a fine line between what is right to use and what is absolutely unacceptable. “I was talking to a friend recently about a cold sore. And immediately, I started getting ads for herpes cream on my mobile phone. It was painful, ”he shared.

Tim says things like that happen often. Cheetah Digital reports that more than half of UK consumers (64%) believe cookie tracking is awful. “There is a better way and that is permission-based marketing. It's not rocket science. In fact, it should be common sense, ”he says.

“But the data shows that, year after year, people are becoming increasingly frustrated with such strategies,” he says. “Marketers need to take note and leave those strategies to the real spies in the world. They need to build better relationships. ”

Recognition is key

This year’s report further highlights that consumers want to feel like they are part of a community. In the value exchange economy, UK consumers are rewarding brands that prioritize personalization and more than half (54%) say they will trade personal and preferred data to feel part of a brand's community.

“For a brand, it means creating a forum for customers to get involved and get to know each other,” says Tim. “Brands can create value in more ways than points alone. Upgrades are great, but they're not enough if you don't give a sense of community and don't recognize individual actions. "

Paula agrees, adding the importance of innovative loyalty. “With most of this, the whole industry will prosper,” he says. "Consumers will increase their engagement as soon as they have the opportunity to connect with the brand."

Tim says Cheetah Digital rewards itself for a powerful, customized and emotional loyalty solution. “We don’t sell one-size-fits-all solutions. It is arbitrary; Each brand is completely unique. We get excited when brands ask us to come up with something different that goes beyond points, rewards and transactions, ”he said.

Email continues to reign supreme

As third-party cookies continue to crumble, one of the biggest revelations for marketers is the sheer truth that relationship marketing doesn’t have to cost an arm and a leg. Competition and sweepstakes, for example, are cost-effective methods for engagement.

However, to get the most push for their money, Tim says technology must be adopted. "As brands begin to use technology to continue conversations and listen meaningfully to customers, their loyalty and product offers become more connected to their audience. Technology enables marketers to make the right offer to the right person at the right time," he said.

Email remains an incredibly effective tool for marketers. When it comes down to it

Driving sales, reports found that Email Beat provides social and display ads

Up to 128% in the UK.

"Email number one driver remains," says Tim. "It surpasses other channels for running banner ads, social posts and commerce." And it's been around forever. Email is a big thing, and it's something every brand needs to have a strong strategy. "

One of the reasons email is effective year after year is its personalization ability. "You can personalize email in a database without just a first name," the team noted "Now, we can inject keywords into the subject line to affect the open rate."

Relationship marketing to win

Experts agree that 2022 is the year of relationship marketing. At Cheetah Digital, we want to push brand marketers to reevaluate. Are they really building a real relationship or are they just meeting their own needs and their own goals? ”

It’s also remarkable, as Tim says, to learn, to be humble and to acknowledge that it’s okay for you not to have everything sorted out. Secret? Someone has sorted everything out.

“Don’t panic if you don’t have your strategy fully mapped,” Tim said. "Find resources, download our reports, go to Cheetah Digital or other platforms like ours that have resources and do your homework so you can make the best decision for your brand."

Takeaway? Put the consumer at the center of your efforts, build relationships with them and you will win. Your brand will win.

About Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for modern marketers. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing needs of today’s consumers. Many of the world’s best brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma, rely on Cheetah Digital to help them drive their revenue, build long-lasting customer relationships and provide a unique value exchange throughout the customer’s lifecycle. To learn more, visit www.cheetahdigital.com.

Leading global brands are personally interested in hearing discussions on topics like this? Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

Tags: Brand, Cheetah Digital, Consumer